The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Ted Lasso has been a smash hit ever since its release in 2020, with guaranteed longevity as well as exceptional franchise potential. On that note, entertainment executives can use demand data from Parrot Analytics to make informed decisions about their strategy to produce, acquire or distribute TV shows.
Content Valuation: Demand data empowers content valuation, enabling Ted Lasso's creators to ascertain how much their series is worth from a monetary perspective. By using demand data, executives can determine not only the current worth of the series, but also its sustainable value.
Subscriber Acquisition and Retention: SVOD platforms can use data about which shows have performed well not only to acquire new subscribers but also ensure that current subscribers remain hooked. For instance, executives may look to purchase or produce TV shows that resemble the audience profile, demonstrating a craving for similar programming that captures their attention.
Travelability: Ted Lasso's high travelability rate, meaning its international demand is exceptional, signals its potential to appeal to audiences worldwide. Studios and content distributors can use data to focus on where the show is in demand internationally, assisting in the decision-making process to invest in licensing or productions in particular markets.
Franchisability: In addition to the show's peak demand, the exceptional franchisability of Ted Lasso suggests that spin-offs or franchises could prove profitable. This information would be useful for content distributors and linear networks alike as it indicates a potential revenue stream.
Programming Decisions: Content creators can use demand data to optimize their content portfolio and make decisions based on changing viewer trends. Ted Lasso's high demand in Australia demonstrates the value of investing in producing or acquiring more content that engages that audience.
Distribution Strategy: With Ted Lasso's exceptional global performance, in-depth knowledge on which countries show is highly in demand and which platforms it performs well on can aid distribution strategies. For instance, data on the most in-demand shows in the United States could assist creators in selecting which platforms to target, aiding in licensing negotiations.
In summary, demand data analysis from Parrot Analytics is a useful tool that enables executives to make informed decisions on content strategy and portfolio management. By using insights provided by demand data, executives can optimize their investment or distribution strategies effectively. Trend analysis can help inform acquisition and production decisions, ultimately leading to greater audience engagement, retention, and profit for various players in the entertainment industry.
Ted Lasso's travelability to Australia in the last 30 days is 59%, which means that the audience demand for Ted Lasso is 59% of the demand in its country of origin, United States. Click through to another market to discover how well Ted Lasso travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Ted Lasso is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ted Lasso, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 12:51 a.m. PST using television demand analytics from Parrot Analytics for Ted Lasso in Australia. We provide our partners with meaningful television insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.