The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, Parrot Analytics' demand data can provide you with valuable insights that can help you make more informed decisions surrounding content acquisition and distribution or programming decisions. Based on the recent analysis of "Tehran" in February 2024 in Australia, the following questions and insights can be derived.
How can you calculate the value of "Tehran" to your platform, both current and future?
Parrot Analytics' content valuation system can be used to determine the dollar value contribution of any title, to any platform, in any region. By analyzing demand data, you can calculate the ROI that "Tehran" would bring to your platform, which can help you make more informed decisions regarding content acquisition or production. As of February 2024, demand for "Tehran" in Australia was 2.5 times the average TV show in the region, and the show moved up in rank by 272 spots, indicating that there is a demand for it. Around 95.5% of all drama titles in Australia have lower demand than "Tehran." Although demand has decreased in the last 90 days, the demand has increased in Australia by 48.0% in February 2024.
How can you optimize the release of "Tehran" to maximize its success?
By analyzing demand data, you can determine the optimal release strategy and pricing for "Tehran." As demand spiked in late February 2024 in Australia, the show's marketing campaign could have been optimized during that period. Also, by examining the top 10 global markets, you can identify the markets where the show is most in-demand and consider releasing it in those regions where the audience demand is comparatively higher.
How can you compare "Tehran" against other titles available on the market?
Parrot Analytics' demand data can enable you to conduct competitive benchmarking and understand the performance of "Tehran" in comparison to other titles on the market. In Australia, the show ranked at #879. Additionally, the show has outperformed the average title in each of the top 10 global markets, indicating its potential to compete well.
How can releasing a spin-off or franchise from "Tehran" benefit your platform?
Based on the show's franchisability, you can consider developing a spin-off or franchise to further monetize its IP. If you want to create spin-offs, "Tehran" has the potential to succeed due to its good ratings for franchisability.
What insights can you gain about the audience through "Tehran"?
By analyzing the recommendations for "Tehran," you can check which other shows are popular among its fanbase. By examining the tastes of the audience, you can understand their viewing preferences and tailor your content to their liking. There is a list of shows that fans of "Tehran" also like in this analysis.
Overall, Parrot Analytics' demand data can help you make more informed decisions surrounding your content acquisition strategy, programming decisions, and distribution decisions. It can allow you to get a better understanding of audience taste, optimize the release of your content, plan for future franchises, and make more informed decisions.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Kan 11 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tehran (טהרן), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 7:17 a.m. PST using demand analytics from Parrot Analytics for Tehran (טהרן) in Australia. We provide our partners with far-reaching content capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.