The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed decisions about your content, acquisitions, distribution, or programming? One powerful tool in your arsenal is demand data, which can provide insights into consumer preferences and behavior. As an example, let's take a look at the Australian market's demand for the animated show "The Amazing World Of Gumball" in March 2024, in conjunction with our range of questions on how demand data can be used to make more informed content decisions:
Content Valuation: How can you determine how much value a specific piece of content brings to your platform? Demand data can reveal the dollar value contribution of any title, to any platform, in any region. Parrot Analytics' content valuation system is based on demand data. According to Parrot Analytics' data, the demand for "The Amazing World Of Gumball" is exceptional, ranking at 11.6 times the audience demand of the average show in Australia over the past month. This data can help provide an idea of the show's value to potential platforms or buyers.
Demand and Content Decisions: How can you use demand data to help make decisions about what content to create, distribute or invest in? You can utilize demand data to determine what genres are resonating most with your current audience and what genres you should focus on to attract new subscribers to your SVOD service. Parrot Analytics' data reveals that "The Amazing World Of Gumball" ranks at the 99.5th percentile in the family genre in Australia, meaning it has higher demand than 99.5% of all family titles in Australia. Additionally, the fans of "The Amazing World Of Gumball" also enjoy titles such as "Spongebob Squarepants", "Steven Universe", "The Fairly Oddparents" and "Phineas And Ferb". This data can help executives make content decisions, tell them what genres to target, and provide insights into what shows their audiences are enjoying.
Acquisitions and Distribution: How can you use demand data to help make decisions about what pieces of content to acquire for your platform or distribute in new territories? Demand data can be used to assess the value of exclusivity and calculate the ROI a specific title will bring to any given platform. Parrot Analytics' demand data reveals that "The Amazing World Of Gumball" has outstanding demand in other global markets such as the United States, Brazil, Poland, Canada, United Kingdom, Mexico, Turkey, Romania, and Bulgaria. This information can help in making decisions around whether to acquire or distribute the show in these markets.
Programming and Marketing: How can you use demand data to help make decisions about programming and marketing decisions? Demand data can power pre-release marketing such as deciding how to optimize your marketing campaign ahead of a premiere. Parrot Analytics' demand data also reveals that during March 2024, audience demand for the show increased by 12.2% in Australia. This can help marketers identify when to increase promotional activity to capitalize on the show's growing demand.
In conclusion, Parrot Analytics' demand data provides entertainment executives a powerful tool to make informed decisions around content valuation, content decisions, acquisitions and distribution, and programming and marketing. By examining the demand data on a specific title such as "The Amazing World Of Gumball", executives can gain valuable insights into their audiences' preferences and behavior, which can help drive growth and success for their business.
The Amazing World Of Gumball's travelability to Australia in the last 30 days is 40%, which means that the audience demand for The Amazing World Of Gumball is 40% of the demand in its country of origin, United States. Click through to another market to discover how well The Amazing World Of Gumball travels internationally.
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Acquire the best shows from partners such as Cartoon Network to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Amazing World Of Gumball), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Cartoon Network by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s The Amazing World Of Gumball is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Amazing World Of Gumball, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for The Amazing World Of Gumball in Australia. We provide our partners with meaningful SVOD capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.