The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are always looking for ways to make more informed decisions about content acquisition, distribution, and programming. One of the most critical tools you can use is audience demand data, such as Parrot Analytics provides. By examining how demand for shows like "The Apprentice (uk)" are performing and comparing it to other titles, we can gain invaluable insights and understanding about how they might perform in the future.
One of the most important questions you may have as a TV executive is how much a show is worth. In simple terms, content valuation is the key here. Parrot Analytics’s content valuation system uses audience demand data to determine the dollar value contribution of any title, to any platform, in any region. By evaluating shows like "The Apprentice (uk)", you can assess their value as assets for potential streaming platforms, whether they are worth acquiring or investing in, and how they might perform in terms of driving subscriptions and retaining customers.
Another question often asked is about expanding into international markets. Demand data can help answer that. "The Apprentice (uk)" has higher demand in the United Kingdom, followed by Spain and then France. Still, it is good to highlight that the show is well-performing in Australia, the United States, Germany, Romania, Netherlands, and South Korea.
Demand data can also be helpful in programming decisions, such as the optimal release strategy and pricing of content. These may include questions about which type of shows to acquire or produce that exhibit the most potential for engagement and audience acquisition/retention.
For shows like "The Apprentice (uk)", understanding the relationship between audience demand data and metadata can also be useful. Examining data over time can provide insight into whether the demand has increased or decreased for particular seasons of the show. By understanding which season or episode is driving the most significant demand, you can tailor your marketing campaigns and programming decisions.
Moreover, audience demand data can be used to inform franchise and spin-off development of specific shows. The data can help to identify which titles could be developed into franchises or spin-offs or how to monetize existing titles better. The data can also be used to develop recommendations and drive discovery of other titles, enhancing the viewer experience and lowering churn rates.
In conclusion, Parrot Analytics's demand data can provide valuable information for TV executives in making more informed decisions about content acquisition, distribution, and programming. By examining how shows like "The Apprentice (uk)" perform and comparing them with other titles, you can evaluate their value as assets to potential platforms, assess expansion into new international markets, and inform decisions about programming, marketing, and spin-off potential.
The Apprentice (uk)'s travelability to Australia in the last 30 days is 40%, which means that the audience demand for The Apprentice (uk) is 40% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Apprentice (uk) travels internationally.
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Acquire the best shows from partners such as BBC One to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Apprentice (uk)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC One by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Apprentice (uk), including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Apprentice (uk) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Apprentice (uk), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Business Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for The Apprentice (uk) in Australia. We provide our partners with deep media industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.