The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content decisions, acquisition, distribution, and programming decisions. Let us use "The Beat With Ari Melber" show as an example to demonstrate how demand data can be used in such instances.
Firstly, content valuation: Based on its current level of demand, "The Beat With Ari Melber" has good economic value. Parrot Analytics' content valuation system is powered by global content demand and supply. It can be used by content executives to determine how much to spend on content. Moreover, using demand data, it is possible to calculate the ROI a specific title will bring for any given platform. One can also observe how this show is performing as an acquisition-driving or churn-reducing title and how it is valuable in terms of exclusivity.
Secondly, demand enables global IP valuation: Using demand data, you can determine what content is most popular in your market or on a global scale. Therefore, executives can leverage global demand data to understand their audience’s preference and fine-tune their content offerings.
Thirdly, content optimization: Demand enables scalable testing, which informs programming decisions through affinity analysis. Hence, by understanding which elements of the existing content fans like the most, upcoming productions can be optimized for success, production budget efficiently allocated, and marketing campaigns improved.
Fourthly, distribution and acquisition decisions: Demand data can lead to more informed decisions when selecting which content to acquire or produce, increasing the likelihood of attracting new subscribers, retaining existing ones and expanding global SVOD opportunities.
Fifthly, marketing: Demand data plays a crucial role in pre-release marketing campaigns. By querying how popular the show is relative to the market average, executives can optimize their marketing campaigns ahead of the premiere.
Lastly, competitive benchmarking: Executives can use demand data to compare their content against other titles available on the market. By doing so, they can determine any gaps in their content offerings and develop new strategies to attract new subscribers or retain existing ones.
In conclusion, entertainment executives can leverage demand data to make informed content, acquisition, distribution, and programming decisions. In the month of August 2023 in Australia, "The Beat With Ari Melber" was in high demand, and its audience demand increased by 176.6%. The Parrot Pulse for "The Beat With Ari Melber" provides an independent measure of performance across six dimensions, including worldwide audience demand and travelability. Therefore, executives can use demand data to better analyze title performance and maximize their content investments.
The Beat With Ari Melber's travelability to Australia in the last 30 days is 61%, which means that the audience demand for The Beat With Ari Melber is 61% of the demand in its country of origin, United States. Click through to another market to discover how well The Beat With Ari Melber travels internationally.
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Acquire the best shows from partners such as MSNBC to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Beat With Ari Melber), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as MSNBC by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including . Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Beat With Ari Melber, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular MSNBC‘s The Beat With Ari Melber is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MSNBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Beat With Ari Melber, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Oct. 2, 2023, 2:02 p.m. PST using global demand data from Parrot Analytics for The Beat With Ari Melber in Australia. We provide our partners with extensive subscription-video-on-demand competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.