The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make informed content decisions, there are various ways that Parrot Analytics' demand data can be leveraged. The analysis of "The Block" in Australia for the month of March 2024 serves as an excellent example of the insights that can be drawn from our demand data. Here are some of the ways that one can utilize Parrot Analytics' demand data based on the insights from "The Block".
Firstly, content valuation is an essential aspect of content decisions. Parrot Analytics' content valuation system can help those in charge of content acquisition and licensing to determine the dollar value contribution of any title, to any platform, in any region. In the case of "The Block," the show has 12.1 times the audience demand of the average show in Australia over the last 30 days. This indicates that it has been performing outstandingly well in the country. Using this data, the executives can estimate the baseline value of the series and how much it would contribute to their platform in terms of subscriptions or retention if they acquired it.
Secondly, demand data can enable executives looking to expand their SVOD or OTT service globally. By analyzing the top 10 global markets where "The Block" is most in-demand over the last 30 days, the executives can identify potential new markets for their content. For instance, South Africa is "The Block"'s number one market globally, and the demand there is outstanding. Therefore, the executives can allocate resources to expanding their service in South Africa to tap into the high demand for "The Block."
Thirdly, demand data can guide decisions concerning supply and demand. TV executives can use the insights generated from our demand data to determine which types of content have the opportunity to be acquired or produced. For example, analyzing what other shows "The Block" fans enjoy could enrich content discovery algorithms to lead the audience to more related or similar shows.
Fourthly, demand data can help TV executives determine an optimal release strategy and pricing strategy. By examining the demand spikes for "The Block" in mid-March 2024 in Australia, TV executives can optimize their content promotion, production, delivery, and pricing strategies for maximum impact and profitability.
Lastly, demand data provides insights into how to retain and acquire subscribers. By examining the demand of shows that fans of "The Block" also like, such as "The Rookie" and "Only Murders In The Building," TV executives can identify the types of content to use for subscriber retention and acquisition.
In conclusion, Parrot Analytics' demand data offers a wealth of insights for entertainment executives looking to make informed content decisions. From content valuation to helping one select the right TV series genre and cast, our data aids executives in making informed decisions during the development, acquisition, marketing, and distribution stages of their projects. The analysis of "The Block" in Australia for March 2024 shows the usefulness of our demand data in determining global performance, audience reception, and the potential value of TV series, bringing improved balance and long-term value for the decision-making process.
This is The Block's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Block travels internationally.
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Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Nine Network, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Block from partners like Nine Network.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Block? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Nine Network to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Nine Network by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Block. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Nine Network to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Block), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Nine Network by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Block, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s The Block is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Block, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Property Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 19, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for The Block in Australia. We provide our partners with comprehensive television industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.