The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives and decision makers can use demand data to make informed content, acquisition, distribution, or programming decisions, which can contribute to the success of their business. For instance, "The Book Of Boba Fett" is an exemplary use case that highlights how demand data can help executives assess the popularity of a show and invest in valuable content.
The demand data for "The Book Of Boba Fett" reveals fundamental information that can help executives make informed decisions about the content's performance, including its audience demand, rank, and popularity. For example, "The Book Of Boba Fett" had 6.6 times the audience demand of the average show in Australia over the previous 30 days, indicating a strong demand. Executives can use this data to determine the content's popularity and gauge its potential value.
Furthermore, executives can use data that indicates which shows are also popular with fans of "The Book Of Boba Fett" to tailor their acquisition and programming decisions based on their audience's interests. This knowledge amplifies the value of demand data to executives as it can help them make informed decisions about the type of content they should acquire and produce, the platforms they should target to distribute their products, and the marketing strategies they should put in place to attract the right viewers.
Moreover, demand data can help executives to quantify the show's contribution to a platform and its impact on engagement across the content catalog. Therefore, executives can leverage demand data to assess a TV series' ability to drive subscriptions and mitigate churn. In addition, they can assess the potential value of exclusive content, which is a key factor in content valuation, and then tailor their investment decisions based on that data.
To conclude, demand data, as demonstrated by the analysis of "The Book Of Boba Fett," is a valuable resource for executives and decision makers in the entertainment industry. It can provide insights into audience behavior, preferences, and trends, thus helping them to make informed decisions about which content to acquire or produce, what platforms to target for distribution, and how best to market their products to attract viewers. Ultimately, the effective use of demand data can help executives to build and sustain a popular and profitable content library.
The Book Of Boba Fett's travelability to Australia in the last 30 days is 63%, which means that the audience demand for The Book Of Boba Fett is 63% of the demand in its country of origin, United States. Click through to another market to discover how well The Book Of Boba Fett travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Book Of Boba Fett), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Book Of Boba Fett is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Book Of Boba Fett, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 3:35 a.m. PST using global television demand analytics from Parrot Analytics for The Book Of Boba Fett in Australia. We provide our partners with far-reaching subscription-video-on-demand analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.