The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "The Cleaner" in Australia provides valuable insights into audience engagement for the show. In particular, we can extract information that can help you make more informed decisions about content acquisition, distribution, and programming.
Using demand data to make more informed content decisions, we can answer several key questions. Firstly, how much is "The Cleaner" worth to a particular platform, and how does its value compare to other content on that platform? Secondly, what genres are resonating most with the current Australian audience, and should we focus on them to attract new subscribers to our service? Thirdly, how can we find new opportunity markets for content distribution for "The Cleaner"?
Demand data helps to answer these questions, as it provides an accurate measure of audience interest in the show. For example, based on the data, we can determine that "The Cleaner" has good demand in Australia, with at least 2.1 times the audience demand of the average show in the country over the last 30 days. Consequently, we can conclude that this show has the potential to drive engagement across the platform in its genre. Additionally, we can quantify the platform-specific marginal revenue contribution of "The Cleaner" and estimate its ability to drive subscriptions and mitigate churn.
Furthermore, we can use demand data to determine the best release strategy for "The Cleaner" and to assess its value as an asset. For instance, we can identify the shows that fans of "The Cleaner" also like, such as "The Lincoln Lawyer" and "Justified", and develop a marketing campaign that targets these shows' fans to optimize the upcoming season's success. Also, we can use the demand data to identify the features and elements that audiences find most appealing about "The Cleaner" to ensure that upcoming content is optimized for success.
Moreover, we can leverage demand data to optimize content acquisition and distribution. We can identify the most popular shows globally and match them to suitable markets, like the US, where "The Cleaner" has good demand. We can also use data to identify the most popular genres in other markets, like Canada, Lithuania, or New Zealand, and acquire shows that match those genres.
Finally, we can leverage demand data to support competitive benchmarking. We can compare "The Cleaner" to other titles available on the market to determine how it is performing relative to these shows. Demand data empowers TV executives to make informed decisions about content acquisition, distribution, and programming, and to create effective, data-driven strategies for engaging audiences and driving business growth.
The Cleaner's travelability to Australia in the last 30 days is 82%, which means that the audience demand for The Cleaner is 82% of the demand in its country of origin, United States. Click through to another market to discover how well The Cleaner travels internationally.
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Acquire the best shows from partners such as a&e to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Cleaner), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as a&e by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Cleaner, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular a&e‘s The Cleaner is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Cleaner, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 2:05 p.m. PST using global television demand metrics from Parrot Analytics for The Cleaner in Australia. We provide our partners with comprehensive OTT expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.