The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data has become increasingly vital to executives in the entertainment industry to make informed decisions about content acquisition, distribution, and programming. Parrot Analytics is a service that is able to provide detailed insight into audience demand, allowing these executives to understand the global popularity of their content. A great example of how demand data can be utilized in the decision-making process is the analysis of "The Cleaning Lady" for the month of March 2024 in Australia.
The demand data for "The Cleaning Lady" shows that the show has 5.8 times the audience demand of the average show in Australia over the past 30 days. This shows that the demand for this show is good, with only 8.6% of all TV shows having this level of demand. This is also defined as one of the measures to calculate the content valuation. Moreover, with demand having increased by 37.3% in Australia during March, it is clear that the popularity of the show is growing. It is also worth noting that this show has been increasing in demand recently, with a 3.3 times increase over the past 90 days.
The Parrot Pulse for "The Cleaning Lady" provides an independent measure of its global performance across six dimensions. The worldwide audience demand across all platforms is good, while the travelability is good, indicating that the show has potential international demand. The third dimension, longevity, measures how well audience demand is maintained over time, and for "The Cleaning Lady" this is okay. Nonetheless, its momentum, which represents the pace of growth is outstanding. Moreover, its franchisability (spin-off potential) is okay and the reach in terms of the number of people expressing demand for "The Cleaning Lady" is also okay.
By also examining the top 10 global markets where "The Cleaning Lady" is most-in demand over the last 30 days. We find that this TV series outperforms the demand of the average TV show in each of these markets. The United States remains the number one market globally for "The Cleaning Lady", with the show achieving an outstanding audience demand of 8.0 times in the United States. With the show having good demand in markets such as South Africa, United Kingdom, Netherlands, Brazil, Australia, Canada, Kenya, and France.
Finally, executives can also use demand data to make decisions on content acquisition, distribution, and programming. They can analyze the performance of other popular shows that share a similar audience to "The Cleaning Lady," identify new opportunity markets for content distribution, find new ways to monetize content through IP, and benchmark against competitors' titles. Ultimately, understanding how audiences connect with a show, and using demand as a measurable metric, executives can make more informed decisions on future content investments.
The Cleaning Lady's travelability to Australia in the last 30 days is 33%, which means that the audience demand for The Cleaning Lady is 33% of the demand in its country of origin, United States. Click through to another market to discover how well The Cleaning Lady travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s The Cleaning Lady is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Cleaning Lady, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for The Cleaning Lady in Australia. We provide our partners with meaningful SVOD competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.