The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly looking for ways to make more informed decisions when it comes to content acquisition, distribution, programming, and valuation. One of the most effective ways to do this is by leveraging demand data provided by companies like Parrot Analytics. In this article, we will use the example of "The Curse Of Oak Island" in Australia during March 2024 to demonstrate the power of demand data in aiding these decisions.
Content Valuation:
One of the main benefits of demand data is that it can help you to value your content. By looking at the level of demand for a show, you can determine how much it is worth to your platform, as well as its potential to drive subscriptions and mitigate churn. In the case of "The Curse Of Oak Island", the show has a demand of 13.8 times the average show in Australia, making it an outstanding performer. This data supports the show's potential to be a strategic asset for any streaming platform.
Acquisition Decisions:
Demand data can also help you to make better content acquisition decisions. By analyzing which types of content are exhibiting the most potential for opportunity in terms of supply and demand, you can make informed decisions about which shows to acquire. "The Curse Of Oak Island" has been able to maintain its high level of demand for several years, suggesting that it is a safe acquisition for any platform.
Programming Decisions:
In terms of programming decisions, using demand data can help you to determine the optimal release strategy and pricing for a show. By understanding what audiences want and when they want it, you can make informed decisions about how to program your content. The spike observed in mid-March 2024 suggests that there may be an opportunity for a special event or promotion around the show at that time.
Distribution Decisions:
If you are looking to distribute your content, demand data can inform you about which platforms to target. By examining the top 10 global markets where "The Curse Of Oak Island" is most in-demand, it is clear that Canada and the United States are the show's biggest markets. This information could help guide the decision to focus distribution in these markets over others.
Content Decision Making:
Demand data can also help you to make decisions about the content itself. By understanding which elements of existing content are resonating most with fans, you can optimize an upcoming production for success. For example, we know that fans of "The Curse Of Oak Island" also like shows like "The Secret Of Skinwalker Ranch" and "Loki", suggesting that there may be an audience for similar types of content.
In conclusion, demand data has become an essential tool for entertainment executives who want to make more informed decisions about content acquisition, distribution, programming, and valuation. By using real-time data about what audiences want, executives can make more strategic decisions that lead to successful outcomes. In the case of "The Curse Of Oak Island", high demand suggests that this show is a valuable asset for any platform looking to add an outstanding performer to its content library.
The Curse Of Oak Island's travelability to Australia in the last 30 days is 76%, which means that the audience demand for The Curse Of Oak Island is 76% of the demand in its country of origin, Canada. Click through to another market to discover how well The Curse Of Oak Island travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s The Curse Of Oak Island is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Curse Of Oak Island also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Curse Of Oak Island, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Paranormal Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for The Curse Of Oak Island in Australia. We provide our partners with meaningful subscription-video-on-demand analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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