The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
A TV executive can use demand data to make more informed content and acquisition decisions, as demand often relates to content valuation. For instance, looking at the example of "The Good Doctor", the show has been in high demand in Australia over the last 30 days, surpassing the average show by 13.2 times, indicating its popularity in the country. Content valuation using demand data can answer various questions such as how much a show is worth, how much of its value is derived from a star, and what an exclusive title's value is.
Demand data can also help in determining how much to spend on content. For instance, the Parrot Analytics content valuation system leverages demand data to calculate the return on investment that each title could bring to a given platform. Additionally, by examining a show's demand in various global markets, executives can better assess the travelability of a show, its potential spin-off, or franchise opportunities, and determine where to allocate funds to maximize future content investments.
Moreover, demand data can help executives make informed programming decisions, such as determining the best release strategy, pre-release marketing, and identifying under-monetized titles. Furthermore, demand data can also inform decision making around supply and demand, such as identifying which types of content exhibit opportunities to acquire or produce.
In particular, a platform executive can use demand data to make more informed distribution decisions. By evaluating demand data for "The Good Doctor", executives can identify the show's top global markets and determine the type of audience it attracts. In this case, "The Good Doctor" outperformed the demand of the average show in each of its top 10 global markets and was most in-demand in the United States, followed by Russia.
Finally, executives can use demand data to make informed decisions about subscriber acquisition and retention. For instance, by understanding the performance of a show and comparing its demand over a 1-year period versus the last 30 days, executives can identify if a show is increasing or decreasing in popularity. For example, while "The Good Doctor" had a peak demand of 16.0 times the average over the course of the last year, it peaked at 14.2 times the average over the last 30 days, indicating a slight increase in popularity.
In conclusion, demand data is a powerful tool for TV executives to make more informed content, acquisition, distribution, and programming decisions. By using demand data, executives can identify a show's popularity and its performance in various global markets, assess its content valuation, identify spin-off or franchise opportunities, and make decisions that can positively impact subscriber acquisition and retention.
The Good Doctor's travelability to Australia in the last 30 days is 66%, which means that the audience demand for The Good Doctor is 66% of the demand in its country of origin, United States. Click through to another market to discover how well The Good Doctor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Good Doctor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Good Doctor, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for The Good Doctor in Australia. We provide our partners with extensive television series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.