The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you a television executive looking for valuable insights to inform your content, acquisition, programming, or distribution decisions? Then look no further than Parrot Analytics, the leading provider of audience demand data across global TV markets. Through utilizing Parrot Analytics' demand data, entertainment executives can be well-equipped to make well-informed decisions that will drive success in their business. Take the example of "The Graham Norton Show," which was analyzed using audience demand data. Here are four ways a content expert can use demand data to make informed decisions based on the analysis of "The Graham Norton Show" for the month of March 2024 in Australia:
1. Content Valuation: Parrot Analytics' content valuation system can be used to determine the worth of a show using demand data. Content valuation answers questions like, "how much is my series worth?" In the case of "The Graham Norton Show," the data shows that its demand in Australia is outstanding, with 10.3 times the audience demand of the average show over the last 30 days. By being able to quantify the performance of each show in its respective market, entertainment executives can make informed decisions when valuing their content.
2. Acquisition Decisions: Parrot Analytics' data analysis shows the demand for "The Graham Norton Show" is high in Australia. This data enables you to determine which types of content offer opportunity for acquisition, and which doesn't. It also informs acquisition decisions like, “how much is my content worth on another streaming platform?” Executives can also use demand figures to understand the acquisition's contribution towards subscriber acquisition.
3. Programming Decisions: With insights such as "The Graham Norton Show" only being shown in one third of the year, production companies and execs can decide on programming strategies. For instance, they can choose to repeat established programming during the football off-season. Demand data allows you to understand what viewers are demanding and how to optimize your programming lineup accordingly. One can make such decisions by assessing regional demand data and tapping into the global pulse of audience preferences.
4. Distribution Decisions: The demand results of "The Graham Norton Show" globally showcased that the demand in the UK was massive as compared to other countries. Through this data, entertainment executives can determine where to distribute their content to maximize viewer demand by analyzing travelability in conjunction with regional demand data. Further, this information can guide executives in choosing the right platforms that fit their content and perceived audiences.
By delving deep into the performance of "The Graham Norton Show" throughout March 2024, executives can make more informed decisions using demand data. The insights from Parrot Analytics' demand data enable executives to optimize content strategy, recognize global market opportunities, increase content ROI, stay on top of programming, and sustain audience engagement. All while meeting the viewer’s preferences and desires for content.
The Graham Norton Show's travelability to Australia in the last 30 days is 51%, which means that the audience demand for The Graham Norton Show is 51% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Graham Norton Show travels internationally.
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Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. BBC Two, leading to increased commercial efficiency and ROI.
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Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC Two by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Graham Norton Show. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC Two to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Graham Norton Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Two by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Graham Norton Show, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s The Graham Norton Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Graham Norton Show, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for The Graham Norton Show in Australia. We provide our partners with meaningful television industry workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.