The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive trying to make the best programming decisions for your platform? Look no further than Parrot Analytics' demand data to help guide those decisions. By analyzing the audience demand of shows, we can provide insights that will aid in content valuation and global appeal, and help you have a competitive edge in the market. In this case, let's look at an example, "The Great British Bake Off: An Extra Slice," to see how demand data can help guide programming decisions for the Australian market.
Content Valuation: Is "The Great British Bake Off: An Extra Slice" worth investing in for the Australian market? By analyzing demand data, we see that it has 2.5 times higher audience demand than the average TV show in Australia, which is why it is a great investment. The show's demand in Australia has been decreasing recently, so it is important to strategically market this show to maintain its current successful trajectory.
Travelability and Global Appeal: "The Great British Bake Off" is a popular British show that has been able to expand beyond its borders. It has a travelability score of poor, with demand in Australia measuring 46% of the demand in the country of origin, the United Kingdom. We can use this data to inform the production or acquisition of content that will appeal to a larger global audience.
Franchisability: Does "The Great British Bake Off: An Extra Slice" have spin-off potential? Its franchisability score is poor, which indicates that it might not be an excellent choice of programming for a platform looking for shows with spin-off potential.
Longevity: Audience demand for "The Great British Bake Off: An Extra Slice" has decreased in December 2023 by 22.7% in Australia. We suggest that it is critical to monitor this data to ensure that the show maintains its current success. The demand for this show is okay on a one-year rolling basis, and it peaks in December by having increased popularity.
Distribution and Programming: When looking at the Baltimore Channel 5 for the 30-days ranking of "The Great British Bake Off: An Extra Slice," we note that the show ranked at #627 on the list, dropping in its rank by 408 spots as compared to November. The fact that the show peaks in mid-December in terms of demand shows that it has holiday or seasonal appeal. We also have data on the viewership for the season and number of episodes, which can help production companies and platforms decide how many episodes they should demand and when they should air, or for which seasons they should acquire rights. We can also see which shows are fans of the show like from our data, such as "The Repair Shop" and "Taskmaster."
These are just a few examples of how Parrot Analytics' demand data can help platforms make more informed decisions on what content to acquire, produce, and distribute. From assessing content value to analyzing global appeal, demand data can give entertainment executives the edge they need in today's fiercely competitive market.
The Great British Bake Off: An Extra Slice's travelability to Australia in the last 30 days is 51%, which means that the audience demand for The Great British Bake Off: An Extra Slice is 51% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Great British Bake Off: An Extra Slice travels internationally.
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Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. BBC Two, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Great British Bake Off: An Extra Slice from partners like BBC Two.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Great British Bake Off: An Extra Slice? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC Two to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC Two by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Great British Bake Off: An Extra Slice. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC Two to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Great British Bake Off: An Extra Slice), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Two by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Great British Bake Off: An Extra Slice, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s The Great British Bake Off: An Extra Slice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Great British Bake Off: An Extra Slice, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 17, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for The Great British Bake Off: An Extra Slice in Australia. We provide our partners with deep TV series expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.