The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content decisions, demand data is an essential tool that can help them gauge a show's popularity and make strategic decisions around content acquisition, distribution, programming, and content valuation. Let's take the example of "The Haunting Of Hill House" to explore how demand data can be used to guide content decisions.
Content Valuation: By leveraging demand data, executives can assess a TV series' ability to drive subscriptions and mitigate churn. Demand data powers Valuation systems like Parrot Analytics', which can reveal the dollar value contribution of any title, to any platform, in any region. In the context of "The Haunting Of Hill House," demand metrics show how the show is performing in comparison to other titles in Australia, and the world over. The show stands out with 2.2 times the audience demand of the average show in Australia over the past 30 days, and demand has increased recently.
Strategic Content Decisions: Entertainment executives can use demand data to guide strategic decisions on content acquisition, distribution, and programming. Understanding the audience demand of a particular show can guide executives to understand the show's travelability, whether it will perform well across geographically diverse markets or not. The fact that the show has an audience demand that is 16% of the demand it received in the US - its home market - indicates that demand for "The Haunting Of Hill House" is lower in Australia than in the US. By comparing the show's performance to that of other titles, executives can learn about which genres work well in their markets.
Content Optimization: By examining audience data, executives can gain insights into the viewing habits of their audiences, including their demographic makeup, what genres resonate, and what other shows are popular among their viewers. Integrating this data into content optimization processes can ensure that upcoming productions are optimized for success and that viewers are catered to with content that resonates with them.
Competitive Benchmarking: The show ranked #749 in Australia in October 2023, which shows that the show did well compared to other titles within the once-month period. By looking at how the show performed, entertainment executives can compare it against other titles globally, which can help them make informed decisions regarding content acquisition, programming, and distribution.
Optimizing Marketing Campaigns: By leveraging demand data, executives can prepare for marketing campaigns ahead of a show's premiere. The demand trend of "The Haunting Of Hill House" during October 2023 shows an upward trend during the month, with demand spiking in late October 2023. Understanding this trend can help executives plan an optimized marketing campaign that takes advantage of peak demand.
In conclusion, as demonstrated by "The Haunting Of Hill House," demand data is vital for entertainment executives to make informed content decisions. By keeping an eye out for audience demand trends, entertainment executives can make data-backed decisions that can drive higher engagement, viewer retention, and ultimately, revenue growth.
The Haunting Of Hill House's travelability to Australia in the last 30 days is 21%, which means that the audience demand for The Haunting Of Hill House is 21% of the demand in its country of origin, United States. Click through to another market to discover how well The Haunting Of Hill House travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Haunting Of Hill House is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Haunting Of Hill House, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Paranormal Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using demand metrics from Parrot Analytics for The Haunting Of Hill House in Australia. We provide our partners with essential TV industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.