The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make data-driven decisions in regard to content acquisition, programming and distribution? If so, Parrot Analytics can provide you with the necessary tools to optimize your decision making. Using "The Jojo & Bowbow Show Show" as an example, here are some insights that can assist in more informed decisions by leveraging demand data.
Firstly, let's consider content valuation. Parrot Analytics' content valuation system can reveal the dollar value contribution of any title, to any platform, in any region. This information can inform acquisition decisions by assessing a TV series' ability to drive subscriptions and mitigate churn. By using demand data, you can calculate the ROI a specific title will bring to any given platform. Furthermore, the valuation system can be applied to individual series or entire libraries, providing the ability to unbundle the value of content on any streaming service.
Demand data can also inform programming decisions. By analyzing the top 10 global markets where "The Jojo & Bowbow Show Show" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. For example, in the United States, "The Jojo & Bowbow Show Show" achieved outstanding audience demand of 11.8x, while in India demand was also outstanding. Comparing a show's performance on a 1-year rolling basis versus the last 30 days can also reveal valuable insights. "The Jojo & Bowbow Show Show" has experienced increased popularity over the last 30 days, with peak demand reaching 3.1 times the title average, compared to 2.6 times the average over the course of the year. This trend can inform programming decisions, such as allocating more resources towards promoting the show to its growing fan base.
Demand data can also assist in distribution decisions. By examining the show's Parrot Pulse, a measure of its global performance across six dimensions, we can determine its travelability, which quantifies a show's international demand relative to its home market. For "The Jojo & Bowbow Show Show", its travelability is good, indicating strong global performance. Knowing the preferred distribution platforms for a show can also be beneficial in determining where to direct marketing resources. By assessing the show's top markets, entertainment executives can tailor their distribution strategy to countries experiencing high demand.
Finally, demand data can inform content acquisition decisions, by answering questions such as how popular a show is compared to the market average, how much is the show worth on the global market. For "The Jojo & Bowbow Show Show", with 2.6 times the audience demand of the average show in Australia over the last 30 days, demand for the show is good. Furthermore, this show achieved the peak rank of #921 in Australia and its momentum, measuring the pace of growth, is outstanding. These insights lead to informed decisions regarding whether to acquire more episodes of this show or similar content that has high audience demand in a particular market.
To summarize, demand data can answer a variety of valuable questions that entertainment executives have regarding programming decisions, content acquisition, distribution and content valuation. By leveraging the insights provided by Parrot Analytics, entertainment companies can make more informed decisions that benefit their business and viewers.
The Jojo & Bowbow Show Show's travelability to Australia in the last 30 days is 16%, which means that the audience demand for The Jojo & Bowbow Show Show is 16% of the demand in its country of origin, United States. Click through to another market to discover how well The Jojo & Bowbow Show Show travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Nickelodeon, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Australia. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Jojo & Bowbow Show Show.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Australia to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Jojo & Bowbow Show Show from partners like Nickelodeon.
Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Jojo & Bowbow Show Show? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Nickelodeon to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from Nickelodeon by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Jojo & Bowbow Show Show. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Jojo & Bowbow Show Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Nickelodeon by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Jojo & Bowbow Show Show, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s The Jojo & Bowbow Show Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Jojo & Bowbow Show Show, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 8:44 p.m. PST using demand content analytics from Parrot Analytics for The Jojo & Bowbow Show Show in Australia. We provide our partners with meaningful SVOD workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.