The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content, acquisition, distribution, and programming decisions. Looking at the example of "The Last Kids On Earth," this analysis provides valuable information that can be used to make strategic decisions.
One way that demand data is helpful in this context is by providing insight into content valuation. For example, using Parrot Analytics' content valuation system, executives can determine how much a show is worth based on its demand data. They can also use this data to estimate the ROI a specific title will bring for any given platform and assess a TV series' ability to drive subscriptions and mitigate churn. By examining the demand trends for a show, you can estimate the impact of acquiring the show, producing new episodes or seasons, and how different factors impact its value.
Another area where demand data is useful is in identifying trends in audience preferences and behavior. The fact that fans of "The Last Kids On Earth" also enjoy shows like "Uncle Grandpa," "The Loud House," and "My Little Pony: Friendship Is Magic" may indicate that there is a demand for animated comedies that feature young protagonists. This information can be used to identify opportunities for producing or acquiring similar content that will target a similar audience.
Demand data can also inform decisions concerning supply and demand. By understanding which types of content exhibit opportunity to acquire or produce, executives can make more informed decisions about where to allocate their resources. For example, if there is a significant demand for post-apocalyptic comedy shows like "The Last Kids On Earth," entertainment companies may want to focus on developing similar content in this genre.
By leveraging demand data, executives can also optimize their release strategy and pricing. For example, in the case of "The Last Kids On Earth," executives can see that demand for the show spiked in mid-March 2024, indicating that there may be an optimal release window for new content or marketing campaigns.
Demand data is also useful in uncovering under-monetized titles and finding new opportunities for content distribution. In the case of "The Last Kids On Earth," executives may want to explore new distribution opportunities in markets like Germany, the Netherlands, and Ecuador, where demand is okay but less than other markets. By understanding this demand, executives can identify areas where they can improve the show's international reach and revenue potential.
Finally, demand data provides insight into what audiences want and how they are engaging with content. In the example of "The Last Kids On Earth," the fact that demand has increased in Australia over the last 30 days indicates that there may be opportunities for promoting the show in this market. Additionally, by examining the show's rank and percentile in the comedy genre, executives can identify areas where there is strong audience demand and target these areas with marketing campaigns or content development.
The Last Kids On Earth's travelability to Australia in the last 30 days is 32%, which means that the audience demand for The Last Kids On Earth is 32% of the demand in its country of origin, United States. Click through to another market to discover how well The Last Kids On Earth travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Last Kids On Earth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Last Kids On Earth, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using global demand metrics from Parrot Analytics for The Last Kids On Earth in Australia. We provide our partners with comprehensive subscription-video-on-demand workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.