The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data provides insights for entertainment executives, helping them make informed decisions about their content. The case of "The Last Leg" in Australia for the month of December 2023 is an example of how demand data can be a valuable tool in decision making.
Content valuation is a critical component of content decision making, and demand data is a crucial ingredient in it. By using demand data, executives can determine how much a show or content library is worth, how much of its value is due to audience demand, and how it compares with other titles on the market. "The Last Leg" had 2.2 times the audience demand of an average show in Australia over the last 30 days, indicating good demand. By examining its peak rank, which was at #731 in Australia, and knowing the ranking moved up by 573 spots, we see an increasing audience demand for the show.
Demand data also helps with distribution decisions by identifying the top markets in which a show is popular. For example, "The Last Leg" has higher demand than 97.1% of all talk-show titles in Australia, and the show is most in-demand in the UK, where it achieved good audience demand of 3.1x. Further, it is performing well in Denmark, Canada, and the Netherlands, where demand is good. Understanding the show's popularity in different markets gives executives the necessary information to make informed decisions about distribution.
Demand data can also provide valuable insights into acquisition decisions. By identifying the titles that are similar to a show and that its fans like, executives can better understand which titles to go for when acquiring content. In the case of "The Last Leg", other shows that fans like are "The Graham Norton Show", "Doctor Who (2005)", and "The Great British Bake Off," among others.
Finally, momentum indicates the pace of growth, which can help executives decide when to market or release a TV show. We know demand for "The Last Leg" increased by 34.3% in Australia during December, and the show's average demand on a rolling year basis was 1.3 times the average title, compared to 2.2 times for the last 30 days. This data reveals that the show has increased in popularity, which could indicate that it is a good time to release or market the show.
In conclusion, demand data provides a wealth of information for executives, whether they are managing content, making acquisition decisions, deciding on distribution, or considering programming. By using Parrot Analytics' demand data, entertainment executives can make sound decisions that will maximize their audience reach and grow their business. In the case of "The Last Leg," executives will see how demand data can influence the decisions they make about their TV shows.
The Last Leg's travelability to Australia in the last 30 days is 63%, which means that the audience demand for The Last Leg is 63% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Last Leg travels internationally.
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Acquire the best shows from partners such as Channel 4 to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Last Leg), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Channel 4 by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Last Leg, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s The Last Leg is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Last Leg, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 11:11 p.m. PST using tv demand analytics from Parrot Analytics for The Last Leg in Australia. We provide our partners with comprehensive television series analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.