The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is crucial to making important content-related decisions, such as content valuation, acquisition, distribution, and programming. A good example is "The Lincoln Lawyer," a TV series with high demand in Australia in March 2024.
Using demand data, Parrot Analytics' content valuation system can help executives quantitatively determine how much to spend on content and assess a TV series' ability to drive subscriptions and mitigate churn. For instance, the demand for "The Lincoln Lawyer" in Australia was 7.7 times higher than the average TV show, indicating its high value to the platform. By examining its peak demand, average demand and overall recent demand, executives can gain insights into the popularity of the show and how they can target viewers better.
Demand data can also help in deciding whether to acquire a show for a platform or distributor. With "The Lincoln Lawyer," executives can see that demand for the show is outstanding globally, with the US being the primary market. Moreover, the show's performance has been exceptional in the United Kingdom, Canada, Russia, Spain, Germany, China and South Africa. Through such analyses, executives can identify high-impact shows with global appeal that could help expand their viewership.
Demand data can also inform programming decisions. For example, executives can assess which genres are resonating most with their current audience and which genre has the best potential to attract new subscribers to their SVOD service. "The Lincoln Lawyer," categorised as a drama title, has higher demand than 98.4% of all other drama titles in Australia. This indicates a preference for drama and foretells the audience's preferences, enabling executives to program more drama series.
Demand data can help with subscriber retention and acquisition by determining which titles to buy to keep current audiences happy or attract new subscribers. By examining audience affinity and content discovery, executives can find out which shows are best suited for their platform and which acquired or produced content has the most significant opportunity for growth.
Finally, demand data can help executives make informed decisions on show-specific distribution. Through robust data on the global demand, travelability, reach, momentum, and franchisability, executives can understand how well a show performs in international markets, the speed of growth, the potential for spin-offs, and the number of people expressing demand. All these insights can be used to inform optimal release strategy and pricing decisions for the show.
In conclusion, demand data can support the strategic decision-making process of executives by informed content valuation, acquisition, distribution, and programming decisions. Using the case of "The Lincoln Lawyer" in Australia, the demonstrated insights will enable and equips executives with global data-driven knowledge to make confident decisions.
The Lincoln Lawyer's travelability to Australia in the last 30 days is 66%, which means that the audience demand for The Lincoln Lawyer is 66% of the demand in its country of origin, United States. Click through to another market to discover how well The Lincoln Lawyer travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Lincoln Lawyer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Lincoln Lawyer, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using television demand analytics from Parrot Analytics for The Lincoln Lawyer in Australia. We provide our partners with extensive TV insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.