The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
When it comes to content decision making, demand data can provide valuable insights to entertainment executives. Let's take "The Lost Flowers Of Alice Hart" as an example and see how demand data can provide valuable information to help executives make informed content, acquisition, distribution, and programming decisions on a global scale.
Firstly, one of the key applications of demand data is content valuation. In the case of "The Lost Flowers Of Alice Hart," its outstanding demand in Australia should signal to a streaming platform, TV production company, or content distributor that this show holds significant value in the region. By examining demand data, executives could determine how much to spend on content and calculate the ROI that this specific title will bring for the platform. Furthermore, they could assess how well the series performs as an acquisition-driving or churn-reducing title, and gauge its ability to drive subscriptions.
Secondly, demand data can inform decisions by providing an understanding of what is popular in the market or on a global scale. By leveraging Parrot Analytics demand data, executives could gain insight into what types of content are in demand and what genres or themes are resonating with audiences in specific regions. For instance, executives can use the demand data to understand the most popular genres in their local market and adjust their programming or acquisition strategies accordingly.
Another strength of demand data is its ability to power franchise growth. In the case of "The Lost Flowers Of Alice Hart," although its franchisability spin-off potential is poor, executives could still examine areas where there is potential to monetize Intellectual Property (IP) for the show through spin-offs or franchises. They could also evaluate which content has the opportunity to be developed into franchises to maximize future content investments.
Demand data can also help with subscriber retention, allowing executives to make informed decisions regarding content that should be acquired to keep the current audience content. In addition, demand can help with subscriber acquisition, informing executives of which titles to acquire to grow the audience and meet the demands of new subscribers.
Finally, examining demand data from different regions can provide executives with a detailed picture of the distribution potential and platform fit. "The Lost Flowers Of Alice Hart" has been shown to have good demand across multiple countries, such as South Africa, New Zealand, the United Kingdom, Canada, Russia and Germany. The demand data for these regions can help executives determine which platforms to target in different regions, depending on the demand for specific titles.
In conclusion, demand data can help to guide strategic decision-making processes for entertainment executives across a range of functions. It can help with content valuation, global concept testing, supply and demand-related acquisitions, and competitive benchmarking. Ultimately, this information can lead to more informed content decisions, which can better engage audiences and optimize content investments.
This is The Lost Flowers Of Alice Hart's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Lost Flowers Of Alice Hart travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Lost Flowers Of Alice Hart is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Lost Flowers Of Alice Hart, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on Oct. 2, 2023, 2 p.m. PST using tv demand metrics from Parrot Analytics for The Lost Flowers Of Alice Hart in Australia. We provide our partners with smart content insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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