The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to examine audience demand data to make more informed decisions when it comes to content, acquisition, programming, and distribution. In this regard, the analysis of the show "The Man In The High Castle" for the month of March 2024 in Australia provides insightful data.
One key aspect to note is that demand data can help with content valuation. For example, in this analysis, we see that the show has 5.9 times the audience demand of the average show in Australia over the last 30 days. This is an indicator of high demand, and its value as a content asset can be estimated using this demand data. Using Parrot Analytics content valuation system, an economic valuation system based on global content demand and supply, we can determine the dollar value contribution of any title, to any platform, in any region. Decision-makers can then use this information to assess the cost-benefit of acquiring the content or investing in the production of similar content.
Furthermore, audience demand data can help with distribution and programming decisions. For instance, the analysis of "The Man In The High Castle" reveals its top markets globally, with the United States being the number one market with outstanding audience demand of 11.7x. This information can inform a decision to prioritize the show's distribution or marketing in this market. Similarly, insight into a show's demand in various genres can inform decisions around programming the show. For instance, with "The Man In The High Castle" ranking at the 98.7th percentile in the history genre in March, decision-makers can explore strategies that leverage its popularity in this genre, such as cross-promotions or branded content.
Demand data can also provide insight into audience preferences, which can help in making informed content acquisition decisions. For example, the analysis reveals that fans of "The Man In The High Castle" also like other shows such as "The Big Bang Theory", "For All Mankind", and "Fargo". This data provides an opportunity for decision-makers to explore acquiring similar shows that share the same audience, and therefore increase the value of their content library.
Finally, demand data can provide insight into the show's performance over time and its spin-off potential. In this analysis, we see that "The Man In The High Castle" has an outstanding longevity and franchisability (spin-off potential), which can inform decisions around investment in the production of related content.
In summary, audience demand data provides valuable insights into various areas of decision making for entertainment executives in content, acquisition, programming, and distribution. By leveraging demand data, decision-makers can make more informed investment decisions and minimize the risk of producing or acquiring content with low demand.
The Man In The High Castle's travelability to Australia in the last 30 days is 40%, which means that the audience demand for The Man In The High Castle is 40% of the demand in its country of origin, United States. Click through to another market to discover how well The Man In The High Castle travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Man In The High Castle is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Man In The High Castle, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using tv demand datasets from Parrot Analytics for The Man In The High Castle in Australia. We provide our partners with meaningful subscription-video-on-demand know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.