The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data is critical for making informed decisions to make the best content, acquisition, distribution, or programming decisions. Parrot Analytics provides a comprehensive content valuation system that is based on global demand data to reveal the dollar value contribution of any title to any platform and in any region. Let's take a closer look at how demand data for "The Marvelous Mrs. Maisel" in March 2024 in Australia could help you make informed decisions for your platform.
Content valuation using demand data is key to answering critical questions such as how much a show is worth, how much of its value is being driven by demand for one of its stars, and the baseline value of a title. In March 2024, "The Marvelous Mrs. Maisel" had a demand of 6.1 times the audience demand of the average show in Australia over the last 30 days. With such high demand, it could be considered a strategic asset for a streaming platform. Also, given its outstanding longevity and momentum, this show can maintain its demand level over time and can continue delivering value to the platform.
Demand data is an excellent tool for content valuation since it can be used to estimate cannibalization of audiences if a title is available on multiple services and assess the value of exclusivity. For example, you can explore how much demand for "The Marvelous Mrs. Maisel" in the US translates to Australia by looking at its travelability. In this case, the show's travelability is outstanding, indicating that it has excellent international demand relative to its home market. You could use this information to acquire the show's rights for exclusive distribution in Australia or other countries worldwide.
Demand data powers Parrot Analytics' content valuation system to calculate the ROI a specific title brings to any given platform. By assessing a TV series' ability to drive subscriptions and mitigate churn, platforms can make better-informed acquisition or renewal decisions. "The Marvelous Mrs. Maisel" has done exceptionally well in the United States, its home market, with an outstanding audience demand of 13.2x, indicating that this show can drive subscriptions in this market. However, the show saw a decrease in demand of 7.9% in March 2024, indicating the possibility of higher churn. In this case, you could look at this data to modify your acquisition or renewal deals to better engage your audience and mitigate churn.
Demand data also informs scalable concept testing by identifying the most popular elements of existing content and optimizing an upcoming production for success. For instance, "The Marvelous Mrs. Maisel" fans are likely to watch shows like "The Last of Us," "For All Mankind," and "Foundation." You could use this information to modify production strategy to include some of these elements in upcoming shows.
In conclusion, demand data is crucial for making informed decisions and could help you determine how much to spend on content. By using Parrot Analytics, entertainment executives can obtain high-quality demand data to inform their decisions. In this case, analyzing "The Marvelous Mrs. Maisel" in March 2024 in Australia can help with content valuation and give valuable insights into acquisition, programming, and distribution decisions.
The Marvelous Mrs. Maisel's travelability to Australia in the last 30 days is 45%, which means that the audience demand for The Marvelous Mrs. Maisel is 45% of the demand in its country of origin, United States. Click through to another market to discover how well The Marvelous Mrs. Maisel travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Marvelous Mrs. Maisel), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Marvelous Mrs. Maisel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Marvelous Mrs. Maisel, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for The Marvelous Mrs. Maisel in Australia. We provide our partners with meaningful TV series know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.