The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool for executives in making strategic content, acquisition, distribution, and programming decisions. When analyzing audience demand data for TV shows like "The Masked Singer (AU)" in December 2023 in Australia, executives can gain valuable insights into the show's performance, popularity, and audience engagement.
One critical insight from demand data for "The Masked Singer (AU)" is that the show's demand for the last 30 days was 3.1 times higher than the average show in Australia. This data reveals that the show has higher than average demand, indicating excellent audience engagement. Audience demand data like this may help executives to assess the value and profitability of content in their portfolio – in other words, content valuation.
Another valuable insight from demand data is how the show compares to other shows in its category. In this case, "The Masked Singer's" success is further highlighted by the fact that it ranks in the 97.6th percentile in the music genre. This indicates the show had higher demand than 97.6% of all music shows in Australia. This clarity offered by demand data is valuable information for content acquisition, production, and programming strategies across the world's markets.
Executives can use demand data to investigate how the show resonates with audiences across different markets. For example, we notice that Australia is the #1 market for "The Masked Singer (AU)" - this valuable insight offers the potential to compare the domestic demand in Australia to other markets to either support or modify international distribution strategies.
But, as seen with "The Masked Singer (AU)", shows do not always maintain constant demand, so demand data can offer additional insights. We see that the audience demand for the show decreased by 95.6% in December 2023 in Australia, while demand had been decreasing gradually in the last 90 days. This information could prompt executives to explore why the demand has moved, perhaps investigate whether any show timing or promotion changes were behind the drop in demand. This information permits executives to devise forward-looking data-driven strategies for future seasons.
In conclusion, demand data like that generated by Parrot Analytics provides executives with valuable insights to make smart decisions, such as programming and acquisition strategies. As seen with "The Masked Singer (AU)," demand data provides more granular insights that reveal how a show is performing in different markets, audience engagement changes, show frachis is one avenue that could be tapped to keep a show going or franchising into international adaptations. Alternatively, it could be used to spot young talent for producing new shows. All these insights are a valuable way to understand the content, assess the risks. Ultimately demand data enables executives to make informed and effective decisions.
This is The Masked Singer (AU)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Masked Singer (AU) travels internationally.
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Acquire the best shows from partners such as Network 10 to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Masked Singer (AU)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Network 10 by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Network 10‘s The Masked Singer (AU) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Network 10 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Masked Singer (AU), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for The Masked Singer (AU) in Australia. We provide our partners with valuable SVOD insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.