The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a content distributor or a linear network, you might want to take a look at "The Mentalist" as it has 5.0 times the audience demand for the last 30 days, which is considered a good demand. Its demand has been increasing recently, compared to its demand of 4.3 times the average over the last 90 days. Furthermore, "The Mentalist" ranks at the 97.7th percentile in the drama genre in Australia, which means that it has higher demand than 97.7% of all drama titles in Australia.
Assessing the global performance of a TV series can help determine whether or not to make it available in certain countries. When comparing the demand of "The Mentalist" in Australia with its country of origin, the United States, it shows that Australia's demand was 34% of the demand in the US. Travelability is a dimension that quantifies a show's international demand relative to its home market, and "The Mentalist" has outstanding travelability. Also, "The Mentalist" performs better than the average TV show (1x) in all of its top 10 global markets, with outstanding demand in the United States, France, Brazil, Spain, and the United Kingdom.
For a TV Series financing company, analyzing the demand and performance of a show is essential to calculating how much it is worth and whether or not to continue its production for additional seasons. "The Mentalist" has exceptional longevity, which measures how well audience demand is maintained over time, and its momentum, the pace of growth, is likewise outstanding, which implies that there is an audience that is still interested in the show. The show peaked at demand that is 6.3% higher than the highest demand it achieved on a 1-year rolling basis, which means that the show has gained popularity recently.
An entertainment talent agency should look into "The Mentality" as part of assessing which talent to represent, as analyzing the demand and performance of previous TV shows the talent has been involved in can help determine which talent is more marketable and can bring more value to an upcoming project. If the show's crew members and cast members have performed in a higher-demand show, it could increase their chances of being hired in upcoming TV shows. Based on Parrot Analytics' Affinity Analysis of "The Mentalist", shows that its fans are also interested in other shows like "NCIS: Los Angeles," "SEAL Team," "White Collar," "Billions," and "Dexter."
OTT platforms and SVOD platforms might want to consider acquiring and premiering "The Mentalist" as it is in the 97.7th percentile of the drama genre in Australia and has outstanding global demand. Thus, for new or struggling OTT platforms, acquiring a show like "The Mentalist" might attract new subscribers to the platform. Furthermore, the show attracts a wide group of people, which means that it could cater to a broad audience. Lastly, content valuation uses demand data to determine how much a show is worth to a specific platform, and according to Parrot Analytics, "The Mentalist" has outstanding reach, optimizing its content programming and acquisition strategies.
The Mentalist's travelability to Australia in the last 30 days is 49%, which means that the audience demand for The Mentalist is 49% of the demand in its country of origin, United States. Click through to another market to discover how well The Mentalist travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mentalist, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for The Mentalist in Australia. We provide our partners with valuable television industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.