The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives nowadays need to use their tools to maximize their decisions as the competition in the entertainment industry grows. Parrot Analytics provides the demand data necessary to assess a TV series' performance and make informed decisions.
To showcase how Parrot Analytics' tool can aid in content decisions, we will use the "The Nevers" for the month of February 2024 in Australia as an example.
Demand data can help answer questions like "How popular is the show?" "What type of content exhibits opportunity to acquire or produce?" and "What is the best release strategy for my content?".
"The Nevers" has a demand rate of 2.5 times the average show in Australia during the past 30 days, which is good. This data shows that demand for this show is increasing compared to its previous 90-day demand of 2.1 times the average show. As such, executives may consider marketing strategies to keep up interest.
The show ranked #652, which is considered good since it moved up by 951 spots in February, indicating momentum. "The Nevers" also rated well in the drama genre, with demand for this show being higher than 95.6% of all other drama titles in Australia.
With data showing that shows like "The Mandalorian," "Foundation," and "Star Trek: Strange New Worlds" are popular with fans of "The Nevers," executives can use this information to cross-promote other titles.
In terms of content acquisition and distribution decisions, executives can also look at global streaming demand, where "The Nevers" was outstanding in worldwide audience demand across all platforms. Its franchisability for spin-off potential is rated good while travelability, which quantifies a show's international demand relative to its home market, is good as well.
While executives may plan for the longevity of a show with marketing strategies, data like rolling demand numbers contrasting the past thirty days with a one-year average may help them to make more informed decisions about the future of a show.
By using demand data, Parrot Analytics can help media executives track shows like "The Nevers" in their local and international markets to show how well they are performing. This allows executives to gain insight into the global audience demand across different titles and different genres.
The Nevers's travelability to Australia in the last 30 days is 54%, which means that the audience demand for The Nevers is 54% of the demand in its country of origin, United States. Click through to another market to discover how well The Nevers travels internationally.
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Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. HBO, leading to increased commercial efficiency and ROI.
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Studios in Australia are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Nevers? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Australia, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Australia. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Nevers. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Nevers), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Nevers, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Nevers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Nevers, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 7:39 a.m. PST using demand datasets from Parrot Analytics for The Nevers in Australia. We provide our partners with smart entertainment industry analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.