The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content, acquisition, distribution, and programming decisions that reflect the current market trends and audience preferences to stay competitive in the industry. Let's take a look at how demand data can help you gain insights into "The New Legend of Monkey" for the month of March 2024 in Australia.
Firstly, content valuation uses demand data to assess a show's worth. By applying Parrot Analytics' content valuation system, you can understand the dollar value contribution of "The New Legend of Monkey" to any platform in Australia. With 3.2 times the audience demand of the average show in Australia over the last 30 days, demand for the show is good, indicating that it has substantial value in the country's SVOD and pay TV market.
Additionally, demand data allows you to understand how a show drives engagement across the catalog; for example, it can help you determine the platform-specific marginal revenue contribution of the show, how it can mitigate churn, and whether it can drive subscriptions. The increase in demand for "The New Legend of Monkey" in March by 7.3% compared to its demand over the last year suggests that the show has been successfully retaining its audience in Australia in recent times, which is a positive indicator for subscriber retention.
Using demand data for mapping local whitespaces, you can identify the most popular genres in your local market, which can help you make decisions on what content to produce or acquire. Knowing that "The New Legend of Monkey" has a global demand across all markets and outperforms the demand for the average TV show in each of the top 10 global markets ensures that this show would be valuable to acquire when looking to break into new markets.
Through analyzing shows that are liked by the fans of "The New Legend of Monkey", such as "Doctor Who (2005)", "See," and "The Innocents," you can identify patterns in audience preferences that can influence content decisions, distribution, and promotional strategies. It highlights the potential marketing synergies between "The New Legend of Monkey" and shows in similar genres that have similar creative elements.
Demand data also enables you to make decisions on optimal release strategy and pricing. By understanding when demand for a show spikes, you can adjust the release dates of new seasons or promotional campaigns to maximize its reach. As we know that demand for "The New Legend of Monkey" spiked in late March 2024, this could have been a great time to increase social media campaigns or release trailers for the series' new seasons.
Demand data can also help in competitive benchmarking and pre-release marketing, where you can compare "The New Legend of Monkey" against other similar titles available in the market and modify promotional strategies, respectively. The data can be used to quantify the audience demand across different regions in the world, giving executives a global perspective.
Finally, a crucial feature of the demand data is the Parrot Pulse.
The pulse is an independent measure of a show's global performance across six dimensions. For this show, the pulse shows that the show's worldwide audience demand across all platforms is okay; The show's travelability is poor, measuring international demand relative to its home market; the longevity of audience demand levels is okay. The show's momentum (the pace of growth) is good. Its franchisability (spin-off potential) is poor and its reach (the number of people expressing a demand for a show) is okay.
Overall, "The New Legend of Monkey" has been performing well in Australia, and by leveraging demand data, entertainment executives can make more informed decisions related to content valuation, acquisition, distribution, and programming.
This is The New Legend Of Monkey's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The New Legend Of Monkey travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ABC Me‘s The New Legend Of Monkey is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC Me and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The New Legend Of Monkey, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2:04 p.m. PST using tv demand metrics from Parrot Analytics for The New Legend Of Monkey in Australia. We provide our partners with far-reaching entertainment industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.