The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions about your content acquisition, distribution, and programming strategy. By leveraging demand data, you can make data-driven content decisions, which can help you achieve your business goals.
One way you can use demand data is for content valuation. You can use demand data to determine how much a specific title is worth, estimate the baseline value of a title, understand the value of a content library to a particular platform over time, and assess the value of exclusivity of specific content. For instance, with regards to "The Real Housewives Of Orange County" in February 2024, it had 3.3 times the audience demand of the average show in Australia, indicating it is a show of desirable quality.
Demand data can also enable you to map local white spaces, optimize release strategy and pricing, uncover under-monitised titles, and scale concept testing. You can determine what content is most popular in local markets and resonates with your audience so you can tailor your content strategy accordingly.
Examining the details provided about "The Real Housewives Of Orange County," we can gather several insights. While the demand for this show within Australia decreased by 22.5% in February, it remains a highly demanded title with a rank of 373. It has a good momentum for growth and a good reach, indicating its ability to attract new audiences to the platform. You can determine which shows are driving engagement with viewers and use this information to acquire similar titles that resonate with your audience or to direct your marketing efforts for maximum impact.
The demand data also indicates that "The Real Housewives Of Orange County" outperforms the demand of the average TV show in each of the 10 global markets where it is most in-demand over the last 30 days. This information can help you decide on the content's distribution strategy and concentrate on the markets the show is popular in, thus increasing engagement and revenue.
Lastly, you can use demand data to measure a show's performance across six dimensions, namely audience demand, travelability, longevity, momentum, franchisability (spin-off potential), and reach. By observing The Parrot Pulse, you could see that "The Real Housewives Of Orange County" scored good ratings in each of the six dimensions, indicating the global performance across all platforms, including the demand, was impressive. Proper analysis of all these dimensions can provide you with a clear understanding of how the TV shows are preforming on a global scale.
In conclusion, demand data is valuable in making informed content decisions that are essential to achieve higher engagement, attract new subscribers, mitigate churn, and acquire and retain audiences. It can enable you to assess the value of content, quantify platform-specific marginal revenue contribution, compare the performance of your content with other titles, and determine which titles are crucial for retention and acquisition of subscribers. By leveraging demand data, you gain a competitive advantage in the industry and ensure long-term success in the entertainment business.
The Real Housewives Of Orange County's travelability to Australia in the last 30 days is 37%, which means that the audience demand for The Real Housewives Of Orange County is 37% of the demand in its country of origin, United States. Click through to another market to discover how well The Real Housewives Of Orange County travels internationally.
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Acquire the best shows from partners such as Bravo to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Real Housewives Of Orange County), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Bravo‘s The Real Housewives Of Orange County is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Bravo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Real Housewives Of Orange County, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using demand data from Parrot Analytics for The Real Housewives Of Orange County in Australia. We provide our partners with smart television expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.