The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to inform your content decisions or acquisition, distribution, or programming decisions. Let's consider the example of "The Sinner" for the month of February 2024 in Australia to see how demand data can help you make more informed decisions.
Firstly, you can use demand data to track the popularity of a show. With 2.0 times the audience demand of the average show in Australia over the last 30 days, "The Sinner" has good demand. You can also compare this to the show's long-term performance to assess its popularity trends. If a show's demand is increasing, as we see with "The Sinner" over the last 30 days compared to the last 90 days, it may indicate that the show is gaining popularity.
Additionally, you can use demand data to evaluate a show's performance against the industry and genre peers. "The Sinner" has a demand rank of #952 in Australia, and it ranks at the 94.7th percentile in the drama genre, meaning it has higher demand than 94.7% of all drama titles in Australia. Understanding your show's positioning in the market can inform your content valuation, whether you're considering buying, financing, or selling a show.
Moreover, you can use demand data to uncover insights into your audience's preferences and behaviors. For instance, we observe that fans of "The Sinner" also like "True Detective," "House Of The Dragon," and "Rookie Blue." Knowing what other shows are popular among your target audience can guide content development, acquisition, and distribution decisions. Understanding audience preferences can also help you leverage opportunities for cross-promotion, partnerships, or merchandise sales.
Additionally, you can use demand data to optimize your marketing campaign and release strategy. Demand spiked in late February 2024 for "The Sinner" in Australia, indicating that there might have been some media coverage or events that drove audience interest. By leveraging such insights, you can adjust your marketing tactics to maximize audience engagement.
Finally, demand data can help you make global expansion plans. By examining the top 10 global markets where "The Sinner" is most in-demand over the last 30 days, you can identify where the show is most popular and how it compares to other shows in different markets. For example, "The Sinner" performed well in France, Bulgaria, Netherlands, Italy, Czechia, Canada, United Kingdom, and Brazil. This information can inform your plans for content distribution, acquisition, or local production.
In summary, demand data can provide valuable insights into your show's performance, audience preferences, marketing strategy, global potential, and content valuation, helping you make more informed decisions as an entertainment executive.
The Sinner's travelability to Australia in the last 30 days is 31%, which means that the audience demand for The Sinner is 31% of the demand in its country of origin, United States. Click through to another market to discover how well The Sinner travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular usa network‘s The Sinner is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Sinner, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 18, 2024, 12:43 p.m. PST using demand analytics from Parrot Analytics for The Sinner in Australia. We provide our partners with far-reaching subscription-video-on-demand competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.