The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at an OTT platform or SVOD platform, you can use demand data to make more informed acquisition decisions for TV series. In the case of "The Unxplained", our demand data reveals that it has strong audience demand in Australia, with 3.0 times the audience demand of the average show over the last 30 days, and only 8.6% of all TV shows have this level of demand. This indicates that "The Unxplained" is worth considering for acquisition by your platform, especially considering it has higher demand than 98.3% of all documentary titles in Australia. Our data also shows other shows that fans of "The Unxplained" enjoy, such as "The Curse Of Oak Island", "The Proof Is Out There", and "The Secret Of Skinwalker Ranch", which can guide you in your content acquisition decisions.
Using demand data can also help with programming decisions as you can measure "The Unxplained"'s demand in comparison to other shows on your platform. This can give you an idea of popularity over time and compare how well it is doing in different countries. For example, the demand for the show in Australia decreased by 71.7% during January, which means it may not be the best content to promote heavily in the near future. However, demand for "The Unxplained" in the United States is 5.2 times the average, making it the show's number one market globally.
As an entertainment executive working at a linear network or pay TV network, you can use our demand data to understand your current audience better and improve your programming strategy. For example, you can compare the demand for "The Unxplained" against your own network's shows and get insights into which titles you should buy to keep your current audience happy. Demand data can also help with subscriber acquisition, indicating which titles are popular with potential new subscribers.
If you are running an entertainment talent agency or TV production company, you can use demand data when planning your upcoming productions and talent acquisition. Demand data can be used to identify which genres are resonating most with the current audience, and which TV shows can help acquire or retain subscribers for your clients. Knowing which shows are in demand can also guide you in making decisions that increase the chances of success for upcoming productions.
Finally, demand data can be an essential tool for content distributors and studios to identify which platforms they should target for distribution of their content. In the case of "The Unxplained", it has an outstanding audience demand of 5.2x in the United States and good demand in Canada, the United Kingdom, Netherlands, Romania, Germany, Brazil, and Australia. Demand data can also uncover under-monetized titles that may have new opportunity markets for content distribution.
Overall, demand data can be used to answer various questions and support different decision-making processes. In the case of "The Unxplained", our demand data can help you make informed acquisition, distribution, programming, and content decisions. By assessing its demand and comparing it to that of other shows, you can get insights that will guide your decision-making process to enhance the entertainment experience for your audience.
The Unxplained's travelability to Australia in the last 30 days is 42%, which means that the audience demand for The Unxplained is 42% of the demand in its country of origin, United States. Click through to another market to discover how well The Unxplained travels internationally.
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Acquire the best shows from partners such as history to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Unxplained), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as history by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s The Unxplained is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Unxplained, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 8:49 p.m. PST using global television demand data from Parrot Analytics for The Unxplained in Australia. We provide our partners with meaningful SVOD analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.