The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed content decisions based on deep insights into trends, audience preferences, and their evolving behavior. Demand data can play a significant role in the decision-making process, and analyzing the performance of a show like "The Vietnam War" in Australia can offer valuable insights.
Demand data provides a holistic view of the popularity of a show by considering various factors, such as its ranking, travelability, momentum, longevity, reach, and franchisability, among others. Knowing these insights enables executives to make informed content decisions, including acquisition, distribution, and programming decisions.
Based on the analysis of "The Vietnam War" in Australia, it is evident that the show has a good level of demand, making it a strategic asset for streaming platforms seeking high-performing titles. The show falls in the 97.2th percentile of the documentary genre, which indicates higher demand than 97.2% of all documentary titles in the region. Additionally, the show's average demand has bumped up during the last 30 days, making it a potentially more lucrative item for platforms seeking to acquire or distribute the content.
The content valuation system from Parrot Analytics can help determine the dollar value contribution of any title, including “The Vietnam War”, to any platform in any location. This valuation method highlights the factors leading to the content's demand and its economic worth in terms of local market demands and trends. Thus, executives can use it to assess the value of exclusivity, evaluate ROI, and estimate the cannibalization of audiences.
Additionally, analyzing trends and patterns based on demand data enables executives to adjust their programming, acquisition, and distribution strategies according to audience preferences and market opportunities. By understanding which genres or concepts exhibit the most opportunities, executives can develop content that resonates with the audience.
Furthermore, demand data allows for competitive benchmarking, enabling executives to compare the performance of their content against other titles available on the market and make informed decisions. This method can also help in pre-release marketing optimization and determine the best release strategy and pricing for a title.
Finally, the analysis of "The Vietnam War" in Australia provides insights to executives regarding the popularity of the show in other countries. The travelability feature is particularly useful in determining a television series' international demand relative to its home market. As a result, executives can accurately value shows they aim to monetize for overseas markets.
In conclusion, demand data provides valuable insights, including travelability, momentum, longevity, reach, and franchisability, among others, that can help executives in the entertainment industry make informed content decisions, including acquisition, distribution, and programming decisions. Utilizing these insights from global content demand and supply can help to maximize revenue while reducing risks associated with new content investments in new markets.
The Vietnam War's travelability to Australia in the last 30 days is 36%, which means that the audience demand for The Vietnam War is 36% of the demand in its country of origin, United States. Click through to another market to discover how well The Vietnam War travels internationally.
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Acquire the best shows from partners such as PBS to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Vietnam War), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular PBS‘s The Vietnam War is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Vietnam War, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Historical Documentary), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for The Vietnam War in Australia. We provide our partners with meaningful television industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.