The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed programming decisions that resonate with your audience. With the help of demand data, you can take the guesswork out of content decision-making. For instance, if we analyze "The Voice (AU)" for the month of March 2024 in Australia using Parrot Analytics demand data, we can derive some insights to help make better decisions for programming, content acquisition, and distribution.
First, let's discuss how demand data relates to content valuation. Content valuation uses demand data to determine the value of a content library or individual series to a platform and to identify the drivers of demand. For "The Voice (AU)" in Australia, we can determine the dollar value contribution of the show to any platform for any region, taking into account factors like exclusivity, acquisition-driving or churn-reducing ability, cannibalization of audiences, and viewership trends. We can estimate the ROI of the show and assess its ability to acquire and retain subscribers. By measuring the demand for the show, its market value in Australia can be determined using the Parrot Analytics content valuation system.
Next, we can use demand data to make better programming decisions. From the data, we can see that the show has a good audience demand of 4.8 times the average show in Australia over the last 30 days, and a peak rank of #399 in Australia, but dropped by 527 spots during March 2024. The demand for the show is decreasing over time, as seen by a 73.8% decrease in demand over the past 30 days compared to the entire year. This suggests that there may be a need for a new creative direction or a change in the production of the show. Knowing that the show has higher demand than 98.3% of all music titles in Australia and outperforms the demand of the average TV show in each of the top 10 global markets, you can use this information to strategize and expand the reach of the show.
We can also use demand data to inform content acquisition decisions. Knowing that the demand for the show has dropped in Australia by 65.1% during March 2024, your platform could consider acquiring or producing other music-related content that has shown upward-trending demand. We can also identify shows that are similar to "The Voice (AU)" such as "The Voice (US)", "The Voice (GB)", and "Australian Idol". To increase the reach and engagement of your platform, you could consider acquiring or creating a show that appeals to fans of these similar shows.
Finally, demand data can inform distribution decisions. The demand to watch "The Voice (AU)" is not limited to Australia; for example, the show has recorded good demand in the United States, the United Kingdom, Canada, and Germany. By analyzing the demand data, you will know which countries or regions to focus your distribution efforts on for the show. Additionally, we can determine which platforms have the most affinity and generate the highest demand for "The Voice (AU)", which will provide valuable insight on the potential partnerships that you can focus on to expand your reach.
In summary, demand data is crucial for making informed content decisions. By leveraging Parrot Analytics' content valuation system and demand insights, entertainment executives can value content globally, optimize release strategies and pricing, and map local whitespace. Demand data is a valuable tool for understanding your current audience, identifying new opportunities, and growing your platform.
This is The Voice (AU)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Voice (AU) travels internationally.
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Acquire the best shows from partners such as Nine Network to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Voice (AU)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Nine Network by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s The Voice (AU) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Voice (AU), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for The Voice (AU) in Australia. We provide our partners with essential TV industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.