The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment industry executive, you can leverage demand data to make informed content-related, acquisition-related, distribution-related, and programming-related decisions. The show "The Voice (AU)" is an excellent example of how demand data can be used to make such decisions.
First and foremost, content valuation is an essential aspect of any decision-making process. You can use demand data to determine how much a title is worth, the dollar value contribution of any title to a platform, the value of a content library over time, and the ability of a series to drive subscriptions and mitigate churn. From the analysis, demand for "The Voice (AU)" has been outstanding, with 19.3 times the audience demand of the average show in Australia over the last 30 days. This high level of demand indicates that the show may cost more than other shows with less demand.
Additionally, demand data can inform scalable concept testing, help identify under-monetized titles, and uncover new opportunity markets for content distribution. For instance, "The Voice (AU)" has higher demand than 100.0% of all reality titles in Australia, and other shows loved by its fans include "Foundation," "Silo," and "Last Comic Standing."
Further, demand data can be used to inform seasonal programming decisions and answer questions about the popularity of a show in comparison to the market average or other regions worldwide. The analysis of "The Voice (AU)" reveals that the show ranks #3 in Australia and has enjoyed an 84.7% increase in audience demand in August in Australia alone. Also, by examining the top 10 global markets where the show is most in-demand in the last 30 days, it's clear that the show is outperforming the demand of the average TV show in each of these markets.
Another critical use of demand data is making acquisition-related decisions. Executives can use demand data to determine what type(s) of content exhibit opportunities to acquire or produce, which titles should be acquired to keep current audiences and attract new ones, and which platforms best fit for content distribution. For example, "The Voice (AU)" outperforms the demand for the average TV show in each of the top 10 global markets and has the highest demand in Australia. Therefore, it would be an excellent option for executives to consider it as a strategic acquisition to target such markets and reach a wider audience.
Moreover, the demand data can inform executives of the best release strategy for their content, optimal pricing, pre-release marketing, and competitive benchmarking. Executives can also use the demand data to uncover new potential business opportunities such as spin-off franchises, TV talent, and TV shows that can help retain subscribers or attract new subscribers.
In conclusion, with demand data, entertainment executives can make more informed decisions about their content-related, acquisition-related, distribution-related, and programming-related decisions. As seen in the analysis of "The Voice (AU)," having a high audience demand can help executives make better content valuation, acquisition, and programming decisions. By leveraging demand data, executives can increase their chances of success and make the most out of their content spending while retaining or acquiring new subscribers to their platforms.
This is The Voice (AU)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Voice (AU) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s The Voice (AU) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Voice (AU) also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Voice (AU), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on Oct. 2, 2023, 2 p.m. PST using global television demand datasets from Parrot Analytics for The Voice (AU) in Australia. We provide our partners with far-reaching media industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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