The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data for "The Vow" in Australia during October 2023 can help inform your content acquisition and distribution decision making process. Firstly, by examining the show's audience demand data, you can ascertain its popularity in the market. The show has a demand that is 2.4 times the average show in Australia for the last 30 days. Furthermore, demand for this show has been increasing recently. Its demand of 2.1 times the average over the last 90 days shows that it has remained consistently popular.
Demand data can be used to determine value when it comes to content valuation. By using Parrot Analytics content valuation system based on demand data, the dollar value of a title can be determined to inform acquisition or pricing decisions. The system reveals the dollar value contribution of any title to any platform in any region, enabling you to quantify the platform-specific marginal revenue contribution of a title and assess a TV series' ability to drive subscriptions and mitigate churn.
Secondly, demand data helps in making strategic programming decisions. You can assess the popularity of a show and determine whether it's worth acquiring or producing. In the case of "The Vow", you can see that it is less popular than other shows in the top 98.1 percentile of the documentary genre in Australia for October. Though still popular, the data also shows that there has been a reduction in demand by 61.5%, indicating a decline in popularity. Therefore, you can use this information to decide whether the show should be renewed or whether to allocate more resources to other shows.
Additionally, demand data can help you to identify similar shows the audiences are engaging with and create a strategy to optimize content offerings and retain viewership. For instance, shows like "Foundation", "RuPaul's Drag Race", and "The Undoing" are popular with the same audience who enjoy "The Vow". Knowing this can help you to retain audiences by offering them a more tailored selection of content offerings based on shared interests.
Demand data can also provide insights into a show's performance on a rolling basis. For instance, the demand for "The Vow" increased by 14.5% for the last 30 days compared to a 1-year rolling average. This data can be used to create a strategy to promote the show to more niche audiences and increase engagement.
Moreover, demand data can be used to map out "The Vow" performance in different global markets and the show's travelability. The data shows that "The Vow" does better than the average TV show in all the top global markets, led by the Netherlands. This can be used to make informed decisions about global expansion and distribution of the show. The performance of a show in different markets can also be used to estimate the show's spin-off potential and reach a wider audience through franchisability.
In summary, demand data is critical in making informed content acquisition and distribution decisions. By examining the demand data for "The Vow", entertainment executives can make more informed choices, including understanding the show's value, whether the show should be renewed, identifying similar content for optimized content offerings, and performance of a show in different markets for global expansion.
The Vow's travelability to Australia in the last 30 days is 21%, which means that the audience demand for The Vow is 21% of the demand in its country of origin, United States. Click through to another market to discover how well The Vow travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Vow is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Vow, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for The Vow in Australia. We provide our partners with far-reaching SVOD competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.