The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data is crucial for decision making as it can provide insight into how well a TV series is performing in a particular market, its potential longevity, and its spin-off potential. By analyzing the demand data for "The Witcher" in Australia during March 2024, we can see how demand data can benefit decision making for content acquisition, distribution, and programming.
Firstly, the outstanding demand for "The Witcher" in Australia, with 14.4 times the audience demand of the average show, highlights this TV series would be a valuable acquisition for any platform in the Australian market. The economic valuation system powered by global content demand and supply can provide greater insight into how much the series is worth and its dollar value contribution to any platform.
Secondly, identifying how well the show has performed in Australia relative to other top-performing shows provides insight into the potential target audience. By knowing which other shows audience members of "The Witcher" enjoy, networks and platforms can better understand which titles to acquire for the region to retain and grow their subscriber base.
Thirdly, assessing demand data for "The Witcher" can provide insight into how well the show is performing on a global scale. As seen with "The Witcher," the travelability dimension is exceptional. A TV executive can assess how well a show is performing in its home market compared to the global market and consider obtaining distribution rights for that show or creating localized content based on the show's success to appeal to the international market.
Fourthly, addressing longevity, momentum, and franchisability dimensions can add value to the decision-making process. As observed with "The Witcher," its exceptional performance across the three dimensions indicates a high chance of enduring success, which may make it an excellent option for franchise or spin-off possibilities.
Lastly, examining demand data for the top 10 global markets where "The Witcher" is most in-demand gives executives a glimpse into the show's global success. With the United States ranking as the series' number one global market, platforms and networks can strategize on how to further promote the show in that region and how to tap into new markets.
In conclusion, demand data can be invaluable for entertainment executives making strategic content, acquisition, distribution, or programming decisions. The demand data for "The Witcher" provides a high-level overview of how to apply this data in decision-making, as well as how to use the data to provide insight into the global success of a TV series.
The Witcher's travelability to Australia in the last 30 days is 54%, which means that the audience demand for The Witcher is 54% of the demand in its country of origin, United States. Click through to another market to discover how well The Witcher travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Witcher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Witcher, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for The Witcher in Australia. We provide our partners with valuable content competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.