The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it’s critical to make informed content, acquisition or distribution decisions to minimize the risk of producing or distributing content that viewers might not watch. Using Parrot Analytics' demand data, executives can benefit greatly from insights on audience interest that can help them decide which content to invest in for better returns. The recently aired TV show “Time” can serve as a great example of how demand data analytics can be applied.
One important aspect of content valuation is understanding how much a series is worth. Using demand data, executives can ascertain how much a title is worth to a streaming platform, the dollar value contribution of any title, to any platform, in any region. In the case of "Time," its demand data reveals that the show had a demand that was 2.4 times the audience demand of the average show in Australia over the last 30 days, which indicates good demand. Furthermore, the show ranks at the 95.6th percentile in the drama genre, an impressive feat since this means "Time" has higher demand than 95.6% of all drama titles in Australia. Thus, the data supports an assumption of good content valuation for "Time."
Demand data on "Time" can also inform decisions on the type of content to acquire or produce and the direction programming decisions should take. For instance, executives can determine which genre to focus on, based on demand. In the case of "Time," dramas seem to be resonating well with audiences in Australia as it is scoring high in the drama genre. Furthermore, the audience’s interest in "Time" spiked mid-January 2024, indicating a global interest in the show.
Another essential element of decision-making is understanding how well a show has held up since it premiered and whether the show has long-term potential. Parrot Analytics' demand data can indicate both. For "Time," its longevity is said to be okay, which is not alarming, considering the show just recently aired its second season. Momentum, another aspect that speaks to the pace of growth, is good for "Time."
Finally, the data also provides insights into specific regions where the show was popular, areas where it could branch out, and compare its demand to other shows in various global markets. For instance, audience demand for "Time" in Australia has been decreasing by 114.7% in January, but its demand in Russia, where it is now the number one show, is high with a global audience rank associated with a good rating. Now, considering Russia is doing so well, it could be a good move to promote the show more heavily in Russia, as this could lead to more significant returns.
In conclusion, using Parrot Analytics' demand data, entertainment executives in all capacities can acquire valuable insights that can help inform better content, acquisition, distribution, and programming decisions. These insights can lead to more informed decisions, better investments, successful revenues while avoiding the production and distribution of content with little or no engagement from TV audiences and, therefore, wasted resources.
Time's travelability to Australia in the last 30 days is 59%, which means that the audience demand for Time is 59% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Time travels internationally.
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Capture more value from content opportunities in Australia as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. BBC One, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as BBC One to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Time), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC One by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Time, including those that have not even been released. Appeal to your target markets, including Australia, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Time, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Time in Australia. We provide our partners with extensive television competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.