The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the level of demand for a TV show like Tokyo Vice can help inform content, acquisition, distribution, and programming decisions. Parrot Analytics offers a powerful set of tools that enable executives to leverage audience demand data to gain actionable insights and drive smarter decisions.
One of the key benefits of demand data is the ability to assess content valuation. For example, using demand data, an executive can determine just how much a TV show like Tokyo Vice is worth and what factors are driving its value. An executive can also use demand data to compare the show's value to other titles on the market, making more informed acquisition decisions.
Another benefit of demand data is the ability to identify global opportunities for content. Demand data can reveal the most popular genres and content in different markets, which can inform content development, programming decisions and content distribution strategies. With audience demand insights, an executive can decide what type(s) of content exhibit opportunity to acquire or produce based on the specific market environment.
Moreover, Parrot Analytics' demand data empowers executives to make strategic decisions around subscriber acquisition and retention. For instance, the data can reveal which titles should be purchased to expand the current audience, with an aim of increasing demand to drive retention or even grow subscriber base.
Additionally, the data enables executives to inform test concepts that are scalable with the need of their audience. As an example, an executive can find out which elements of existing content fans like the most and use this information to optimize future production decisions.
Demand data can also inform pre-release marketing decisions as it tells how much a show is anticipated by local and global audiences alike. Executives can optimize marketing campaigns for upcoming releases using insights revealed by demand data.
Lastly, the audience demand for a TV show like Tokyo Vice in Australia and other global markets can be used to inform decisions around content reach, travelability, longevity, momentum, and potential for franchisability. With these dimensions of the Parrot Pulse, executives can assess the overall performance of a TV show and develop forecasts for its distribution and marketing future.
In conclusion, demand data is an integral part of any entertainment executive's decision-making toolbox. Episodes, seasons, show price tags, marketing budgets all are investments that can be further optimized by using intelligent audience demand insights. By leveraging Parrot Analytics' powerful demand measurement and valuation systems, executives can gain deep insight into the popularity, potential, and value of a TV show like Tokyo Vice and use that data to make more impactful content decisions.
Tokyo Vice's travelability to Australia in the last 30 days is 58%, which means that the audience demand for Tokyo Vice is 58% of the demand in its country of origin, United States. Click through to another market to discover how well Tokyo Vice travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Tokyo Vice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tokyo Vice, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Tokyo Vice in Australia. We provide our partners with extensive TV industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.