The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you should always have a pulse on audience demand to make informed content, acquisition, distribution, and programming decisions. Demand data can be used to determine how well a TV series is performing in a particular market. By examining the audience demand for “True Blood” in Australia over the last 30 days, for example, you can see that it has 5.5 times the audience demand of the average show in Australia. This indicates that this show is doing quite well and has an above-average level of demand.
Furthermore, by comparing the demand levels over different time periods, you can see that demand for “True Blood” in Australia had been increasing recently, as it had a demand of 5.2 times the average over the last 90 days. These insights are important for content valuation as they can reveal a TV series' and library's dollar value contribution to any platform in a specific region, which in turn can help to decide how much to spend on content.
Additionally, knowing that the show achieved the peak rank of #367 in Australia, dropped in its rank by 52 spots during February, and ranks at the 98.0th percentile in the drama genre gives even more context to how well it is doing.
Demand data can also help you to understand the TV series' audience and what else they enjoy. For example, knowing that "The Walking Dead", "Shameless", and "Game Of Thrones" are other shows that fans of "True Blood" also like might inform future commissioning or acquisition decisions.
Demand data can be analyzed in multiple ways, such as through the Parrot Pulse measure of supply and demand, which allows you to examine how a TV series is performing globally across various dimensions like travelability, longevity, momentum, franchisability, and reach.
Travelability is particularly important when working with global OTT platforms, as it measures a show's international demand relative to its home market. According to Parrot Analytics, the demand for "True Blood" in Australia was 43% of the demand in its country of origin, the United States.
Finally, momentum, longevity, and reach can be used when making marketing and audience engagement decisions. Momentum measures the pace of growth, and longevity measures how well audience demand is maintained over time. Knowing that “True Blood” has exceptional scores in both of these categories can be an indicator of a good marketing campaign or a strong fanbase. The reach dimension measures the number of people expressing demand for a show, and knowing that the show has a high reach score is important for essential subscriber acquisition and retention questions.
True Blood's travelability to Australia in the last 30 days is 50%, which means that the audience demand for True Blood is 50% of the demand in its country of origin, United States. Click through to another market to discover how well True Blood travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. True Blood), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s True Blood is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for True Blood, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 19, 2024, 2:48 a.m. PST using demand analytics from Parrot Analytics for True Blood in Australia. We provide our partners with extensive content workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.