The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content decisions, such as whether to acquire or distribute a show. Let's use the example of "True Blood" in Australia in January 2024 to explore how demand data can inform these decisions.
Firstly, content valuation uses demand data to determine how much a show is worth. By analyzing the demand data for "True Blood" in Australia, we can estimate its dollar value contribution to any given platform or region. For example, we know that "True Blood" has 4.9 times the audience demand of the average show in Australia over the last 30 days, and that its demand has been increasing recently. This information can help an executive determine how much to spend on acquiring the show or how to market and distribute it to maximize its value.
Demand data can also be used to assess a TV series' ability to drive subscriptions and mitigate churn, which is crucial for SVOD platforms. By examining the top 10 global markets where "True Blood" is most in-demand over the last 30 days, an executive can identify which regions have the greatest potential for subscriber growth. For example, we know that "True Blood" achieved outstanding audience demand of 9.5 times the average in the United States, which is its number one market globally.
In addition, demand data can inform content decisions by allowing executives to assess a show's travelability, longevity, momentum, franchisability, and reach. For "True Blood" in January 2024, we know that its travelability is good, its longevity and momentum are exceptional, its franchisability is good, and its reach is outstanding. These metrics can help executives make decisions about how to market and distribute the show globally, whether to produce spin-off content, and how to engage with fans on various platforms.
Demand data can also aid in competitive benchmarking, as executives can compare "True Blood" to other titles available on the market. For example, we know that "True Blood" ranks at the 97.9th percentile in the drama genre in Australia, indicating that it has higher demand than 97.9% of all drama titles in the country. Executives can use this information to identify the show's main competitors and develop strategies to differentiate it from similar titles.
Finally, demand data can enable optimal release strategy and pricing decisions by revealing when demand spikes occur and how they affect the show's popularity. For example, we know that demand for "True Blood" spiked in mid-January 2024 in Australia. Armed with this information, an executive could plan marketing campaigns and premiere dates to maximize interest and engagement from viewers.
Overall, demand data is a powerful tool that can help entertainment executives make strategic content decisions. By analyzing the demand for shows like "True Blood," executives can make informed choices about whether to acquire, distribute, or produce content, and how to optimize those decisions for success.
True Blood's travelability to Australia in the last 30 days is 37%, which means that the audience demand for True Blood is 37% of the demand in its country of origin, United States. Click through to another market to discover how well True Blood travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s True Blood is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for True Blood, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on Feb. 28, 2024, 1 p.m. PST using global television demand data from Parrot Analytics for True Blood in Australia. We provide our partners with meaningful content expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.