The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across the industry - from OTT and SVOD platforms to content distributors and talent agencies - can use Parrot Analytics' demand data to make more informed decisions on content, acquisition, distribution, and programming. For example, by analyzing the performance of "Truth Be Told (2019)" in Australia over the last 30 days, executives can gain insights into their own content or make informed acquisition decisions.
Using demand data, they can assess the value of a TV series in their market. By comparing a show's demand against the average, executives can determine if it is popular and appealing to a wide range of viewers. For instance, "Truth Be Told (2019)" has 2.3 times the average demand of all shows in Australia over the last 30 days, indicating that the show is highly popular. Executives could use this information to justify its value if they want to acquire or distribute the show.
Demand data can also provide insights into the performance of a show over time. For instance, demand for "Truth Be Told (2019)" has been increasing over the last 30 days compared to its demand over the last 90 days. However, the year-on-year comparison shows a decline in its popularity, which is a crucial insight for network and programming executives to consider. They can use this data to see how their show competes against others and adjust their programming strategy accordingly.
The demand data can also provide insights into preferred genres and competitor analysis. For instance, "Truth Be Told (2019)" has a percentile rank of 95.7 in the drama genre; therefore, executives can consider drama shows that are similar to "Truth Be Told (2019)" to improve their programming and acquisition decisions. The data on other shows that fans of "Truth Be Told (2019)" also like can inform executives about what resonates with viewers and help guide decisions about show recommendations.
Besides the above insights, the show's travelability and popularity in specific markets is also crucial. For instance, "Truth Be Told (2019)" has good worldwide demand across most of its markets, and its travelability is okay. This means that the show can perform relatively well internationally, in addition to its home market. The show's ranking in various markets also provides an insight into its value and potential success. For example, the US is the show's number one market globally, where it achieves outstanding audience demand of 2.8x, followed by the Netherlands, where demand is good. Demands in other countries such as France, Canada, and Australia are also good, indicating strong potential for the show in those markets.
Therefore, Parrot Analytics' demand data on "Truth Be Told (2019)" can provide valuable insights for entertainment executives in making informed decisions about content, acquisition, distribution, and programming. They can use the data to assess the popularity, value, and performance of their content in different markets, determine if their investment in these shows is justified, evaluate the competition, and inform their programming decisions and recommendations to subscribers. Ultimately, incorporating demand data into their decision-making process is essential for executives to remain competitive and provide quality programming to their audiences.
Truth Be Told (2019)'s travelability to Australia in the last 30 days is 33%, which means that the audience demand for Truth Be Told (2019) is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Truth Be Told (2019) travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Truth Be Told (2019)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Truth Be Told (2019) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Truth Be Told (2019), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 8:43 p.m. PST using global tv demand metrics from Parrot Analytics for Truth Be Told (2019) in Australia. We provide our partners with comprehensive TV industry insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.