The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, content distributor, or programming director at a streaming platform, the analysis of "Twin Peaks" can provide valuable insights into the performance of the series over time. By utilizing demand data for "Twin Peaks," you can draw conclusions that help to inform content acquisition, production, and programming decisions.
Firstly, by understanding the show's demand in specific markets, you can judge its value and popularity. Demand data can be used to assess the show's value and its ability to generate revenue for both OTT platforms and linear networks. You can determine how much to spend on the show in terms of acquiring licensing rights or investing in production. Parrot Analytics' content valuation, for example, enables you to assess the dollar value contribution of "Twin Peaks" to any platform in any region based on customer demand data.
By examining "Twin Peaks"' performance over time, you can draw insights on its engagement with audiences and its ability to drive subscriptions. The show's demand levels over the last 30 days compared to the entire year indicate an increase in popularity, suggesting that it may be worth investing in a new season or related spin-offs. You can also use demand data to understand how "Twin Peaks" fits within your programming strategy or identify areas of opportunity for new content.
Demand data can also be used to uncover audience preferences and taste clusters, allowing you to focus on the most popular genres in specific markets, such as Australia. The top ten global markets for "Twin Peaks" reveal what other titles are popular to fans of "Twin Peaks" and provide valuable insights into the show's affinity with audiences.
Additionally, by analyzing which elements of "Twin Peaks" resonate most with fans and which aspects contribute most significantly to the series' success, you can optimize production decisions. Furthermore, examining why specific titles have been successful can inform improvement techniques for upcoming productions.
Finally, detailed demand data for "Twin Peaks," such as travelability, longevity, momentum, franchisability, and reach, can help you paint a comprehensive picture of the show’s value. For example, assessing the reach of "Twin Peaks" can reveal whether it appeals to a niche or a broader audience. Demand data can also reveal under-monetized opportunities for distribution and highlight new markets for TV series distribution.
In conclusion, if you are an entertainment executive, demand data for "Twin Peaks" is a valuable source of information to inform content acquisition, production, and programming decisions. By leveraging demand data, you can assess the show's value, understand audience preferences, optimize production decisions, and expand distribution. Parrot Analytics' content valuation system and demand analytics platform can help you extract valuable insights, enabling you to make informed and strategic content decisions.
Twin Peaks's travelability to Australia in the last 30 days is 42%, which means that the audience demand for Twin Peaks is 42% of the demand in its country of origin, United States. Click through to another market to discover how well Twin Peaks travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Twin Peaks is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Twin Peaks, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for Twin Peaks in Australia. We provide our partners with smart TV analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.