The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, understanding audience demand data is crucial for making informed content, acquisition, distribution, and programming decisions. One example of how demand data can be used is the case of "Unexplained: Caught On Camera," an Australian TV show that examines paranormal footage.
By analyzing demand data, we can see that "Unexplained: Caught On Camera" has 2.4 times the audience demand of the average show in Australia over the past 30 days, indicating good demand. Comparing it to the last 90 days, we can see that demand has been increasing recently.
We can also see other useful data, such as the show's rank (#495) and the percentage of demand it has within the documentary genre (97.7th percentile). This information allows executives to compare the show to others and see how it performs within its genre.
Moreover, audience demand increases in December by 126.1%, with a spike in demand towards late December. This information can be useful to executives, as it suggests when a show's marketing campaign should be increased.
The Parrot Pulse for "Unexplained: Caught On Camera" provides information on the show's global performance across six dimensions. The worldwide audience demand across all platforms is ok, while its travelability is poor. The longevity of the show is also poor. But its momentum and the pace of growth are quite good.
Regarding franchisability (spin-off potential), "Unexplained: Caught On Camera" has a poor score, suggesting that there may not be many opportunities for spin-offs or franchises. Additionally, its reach is poor, indicating that it may not have a wide audience appeal.
Finally, by examining the top 10 global markets where "Unexplained: Caught On Camera" is most in demand, we see which countries perform well and which ones have room for improvement. The UK, for example, is "Unexplained: Caught On Camera"'s number one global market, with good audience demand of 2.9x, while Denmark and China are among the countries with ok demand.
Overall, demand data provides TV executives with important insights into audience behavior and preferences, enabling more informed decisions regarding content, acquisition, distribution, and programming. Furthermore, demand data is a basis for content valuation and can reveal the dollar value contribution of any title to any platform in any region.
Unexplained: Caught On Camera's travelability to Australia in the last 30 days is 12%, which means that the audience demand for Unexplained: Caught On Camera is 12% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Unexplained: Caught On Camera travels internationally.
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Acquire the best shows from partners such as Really to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Unexplained: Caught On Camera), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Really‘s Unexplained: Caught On Camera is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Really and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Unexplained: Caught On Camera, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Paranormal Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 17, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Unexplained: Caught On Camera in Australia. We provide our partners with smart content workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.