The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand data can provide valuable insights for content decision-making, acquisition, distribution, and programming. Using demand data specific to the children's animated series "Upin & Ipin" in Australia could provide interesting insights to executives looking to invest or acquire content in this genre.
One of the questions we can answer through demand data is content valuation. Using demand data, executives can determine how much to spend on content. The Parrot Analytics content valuation system uses demand data to reveal a title's dollar value contribution to any platform in any region. By analyzing the demand for "Upin & Ipin" in Australia, executives can quantify the show's worth and its ability to drive subscriptions and retain customers on their platform.
Another possible question answered through demand data is related to supply and demand. Executives can leverage demand data to identify opportunities to acquire or produce new content. By examining the market demand for specific genres, executives can pinpoint genres that exhibit high demand in a particular market and invest in producing more content to meet this demand.
Additionally, demand data can inform programming decisions, such as determining the best release strategy for content, optimizing marketing campaigns, and finding new opportunity markets for content distribution. For instance, by examining the top 10 global markets where "Upin & Ipin" is most in-demand over the past 30 days, executives can identify regions where the show is most popular and tailor their marketing efforts towards these markets.
Demand data also informs executives about content longevity and its sustained demand over time. "Upin & Ipin" has outstanding longevity due to its continued audience demand over the years, which suggests strong brand recognition and loyalty. Such information can inform future investments in the show or its related spin-off or franchise opportunities.
Furthermore, executives can leverage demand data to understand the reach of their content by analyzing the number of people expressing demand for a show. Demographic data is also useful in identifying target audiences for different types of content. In the case of "Upin & Ipin," it caters to a family-friendly audience. Executives can use this information to target similar audiences when investing or acquiring new content.
In summary, audience demand data, as demonstrated by "Upin & Ipin" in Australia, provides valuable insights for entertainment executives in making more informed investments, distribution strategy, and programming decisions. By analyzing demand data, executives can quantify the value of content, identify opportunities to acquire or produce new content, optimize marketing campaigns and release strategies, and inform future content investments.
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Acquire the best shows from partners such as TV9 to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Upin & Ipin), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV9 by incorporating country-specific trend and market demand factors for all markets including Australia. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular TV9‘s Upin & Ipin is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV9 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Upin & Ipin, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Upin & Ipin in Australia. We provide our partners with smart television industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.