The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed content, acquisition, distribution, and programming decisions. Demand data can reveal how popular a TV show is relative to the market average, where it is in-demand in the world, and what genres resonate most with your current audience. The demand data also reveals whether your show is reaching new subscribers to your platform or retaining current subscribers. In this section, we will explain how demand data can help you make informed decisions regarding the TV show "Utopia (AU)."
Content Valuation: Parrot Analytics' content valuation system based on demand data can help you determine how much to spend on content, assess a TV series' ability to drive subscriptions, and mitigate churn. Demand data can reveal the dollar value contribution of a title, to any platform, in any region. The analysis of "Utopia (AU)" shows that the demand for the show is 14.5 times the audience demand of an average show in Australia over the last 30 days. We can then leverage this data to estimate the show's economic value within Australia as this is its most in-demand market globally.
Global Appeal: You can leverage demand data to evaluate the global appeal of a TV series. For example, "Utopia (AU)" is most in-demand in Australia, the United Kingdom, Romania, Netherlands, Switzerland, the United States, Canada, Spain, and France. The demand data shows that "Utopia (AU)" outperforms the demand of the average TV show in each of these markets, which indicates that it may have international expansion potential. This information can help you decide whether to acquire the distribution rights for the show in these markets or produce a local version.
Marketing and Release Strategy: Demand data can help you optimize marketing and release strategies for TV series. For "Utopia (AU)," we see that the audience demand for the show has been increasing recently, and demand spiked in late March 2024 for Australia. This data can inform marketing campaign optimization and release strategies for the show, such as a potential new season launch in March to take advantage of the spike in demand.
Audience Insights: Demand data can give you insights into current and potential audiences for a TV series. By comparing the top 10 global markets for "Utopia (AU)" over the last 30 days, we see that show is most in-demand in Australia, which is also its home market. This information shows that the show may be more popular among Australian audiences than it is in other parts of the world. Additionally, by looking at the top 10 shows that fans of "Utopia (AU)" also like, you can gain insights into the tastes and interests of your audience, which can inform future content acquisition and production decisions.
Franchise and Spin-Off Potential: Demand data can help you assess a TV series' potential for spin-offs or franchising. In the case of "Utopia (AU)," we see that the show's franchisability (spin-off potential) is poor. On the other hand, the show's longevity, momentum, and reach is good and outstanding, respectively. This information tells you that while "Utopia (AU)" may not be the best fit for a spin-off or franchising, it has strong growth potential.
In conclusion, demand data can provide you with valuable insights to make data-driven content, acquisition, distribution, and programming decisions for a TV series such as "Utopia (AU)." By analyzing a show's demand data, you can estimate its economic value, assess its appeal in different markets, inform marketing and release strategies, gain audience insights, and evaluate its potential for spin-offs or franchising. Demand data can help you make informed decisions that can ultimately benefit your business.
This is Utopia (AU)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Utopia (AU) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Utopia (AU) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Utopia (AU), for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for Utopia (AU) in Australia. We provide our partners with essential SVOD expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.