The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the data provided on "Veep" can be translated into vital insights into its performance, providing direction on programming, distribution, content valuation and acquisition decisions.
For content valuation, the analysis shows that "Veep" has 4.3 times higher audience demand from its Australian audience when compared to the average television show. This means that this TV series is currently in high demand in Australia, which could be used to estimate its value to Australian audiences. An executive could use this information when in a position to acquire the series, investing in international displays of the show, or for selling its distribution rights.
OTC platforms, SVOD Services, TV Series financing companies, and TV Production Companies can use the travelability and reach insights gleaned from "Veep"'s global performance to guide content decisions. For instance, the show has performed best in the United States, followed by the Netherlands, and is good in China, Canada, Sweden, France, Belgium, Australia, and South Korea. Based on this data, an OTC platform can decide on the markets to focus their marketing efforts on and expand into while creating regional-specific content that caters to local audiences. Similarly, based on "Veep"'s performance in other countries, SVOD services can use the data to decide which content to license or produce.
The trends in audience demand for Veep in the last month relative to the year shows that it has increased in popularity in recent times. An entertainment talent agency can use the rising demand trend to notify their talent of possible brand partnership opportunities with Veep producers to facilitate creative direction for the show. Additionally, content distributors can target similar comedies like "Veep" that have gained increasing popularity to bolster their catalog's appeal to buyers.
Content creators and executives can use data insights to help determine the show's programming, distribution, and acquisition decisions. The drop-in rankings for "Veep" in Australia could indicate an issue with the show's content or the time of day it is aired in the market, prompting a reshuffling of its program schedule. Alternatively, the data could suggest that the series should be acquired by a particular linear or pay-TV network.
Marketing teams could rely on demand data to gauge pre-release marketing efforts and help them optimize their marketing campaigns ahead of each episode's premiere to reach a more relative audience. Additionally, demand data informs the target audience that the show sings most with - in this case, shows like "South Park," "Curb Your Enthusiasm," and "RuPaul's Drag Race." A TV studio or SVOD could produce scheduled content with a similar genre as these shows that already have an existing fan base.
The analysis shows that "Veep" has outstanding longevity and momentum over time when compared to other comedy shows in Australia. A pay TV network could use this data to predict the point when the show's popularity would taper off, allowing for better scheduling of when to start rotation or possible new content production.
In conclusion, Parrot Analytics' demand data provides executives in the entertainment space with a valuable perspective on the performance of TV series like "Veep." Executives can use the data to guide their decision-making when determining optimal content, acquisition, or distribution decisions using the various data points such as content valuation, travelability, reach, franchisability, momentum, and longevity insights. These metrics provide executives with a better understanding of their target audience, their content's longevity, and the health of their shows over a period.
Veep's travelability to Australia in the last 30 days is 38%, which means that the audience demand for Veep is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Veep travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Veep is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Veep also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Veep, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for Veep in Australia. We provide our partners with deep television competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.
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