The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive who is looking to make more informed content decisions, you can leverage demand data to analyze the performance of your shows in different regions. For instance, Australia is a prime market that could benefit from analyzing the performance of shows like "Virgin River."
Based on the March 2024 data for "Virgin River," the show has a high demand indicator, which is 5.4 times the average show in Australia. This means that "Virgin River" has an estimated dollar value contribution to any platform in Australia and validates its position as a strategic asset. Additionally, "Virgin River" has been increasing in popularity, indicating its strong potential for future programming decisions. The Parrot Pulse report shows that "Virgin River" has outstanding worldwide audience demand across various dimensions, including momentum and travelability. This can help you determine the ideal release strategy for the show and how to allocate funds to maximize your future content investments.
Another crucial aspect of analyzing demand data is mapping out local whitespaces, which is essential when seeking new opportunities for content distribution. For instance, the information on the other shows that fans of "Virgin River" also like gives you insight into the tastes and preferences of the Australian audience. You can extrapolate this to develop shows and marketing campaigns that resonate with local viewers while acquiring new subscribers.
Looking beyond the 30-day period, it is crucial to consider the rolling year basis for shows like "Virgin River." Here, there is a trend in increased popularity, which is encouraging for content executives seeking to acquire quality content. For example, by comparing peak demand between these two periods, we can tell whether the show's popularity is increasing, decreasing, or maintaining its demand level.
In conclusion, analyzing demand data like the metrics provided for "Virgin River" helps entertainment executives make more informed content decisions, acquisition and distribution, and programming decisions. Utilizing demand data enables you to identify which shows or content are likely to acquire and retain subscribers. With these insights, you can optimize your marketing campaigns, target specific platforms and networks, and set the recommended pricing for different shows or seasons. Additionally, content valuation can provide a quantitative approach to determine the worth of any content library, title, or IP globally, making it easier to assess the value of exclusivity, drive engagement across all platforms, and estimate the marginal revenue contribution of any title to any platform in any region.
Virgin River's travelability to Australia in the last 30 days is 44%, which means that the audience demand for Virgin River is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Virgin River travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Virgin River is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Virgin River, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for Virgin River in Australia. We provide our partners with extensive television workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.