The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive or industry professional, you're constantly making strategic decisions about content acquisition, production, marketing, and distribution. However, making informed and sound decisions can be challenging without understanding the audience demand for a particular TV series or film. With the aid of demand data analysis, you can make more informed decisions that are data-driven, more cost-effective, and yield better ROI.
For instance, let's consider "Wednesday," a TV series about exposing a supernatural mystery involving the character's parents, while struggling to cope with her emerging psychic abilities. Australia has seen a 15.7% increase in demand for the show, and it ranks at the 97.4th percentile in the comedy genre in February 2024. "Wednesday" has performed exceptionally well in Russia, Ukraine, China, Bulgaria, the United Kingdom, and Brazil.
Demand data can reveal to TV executives and industry professionals how the audience values a particular show or film by providing insights into how viewers respond to new content. Through Parrot Analytics content valuation system, you can determine the dollar value contribution of any title, to any platform, in any region. As a result, you can calculate the ROI of a specific title and make an informed decision on whether to acquire, produce or distribute a show or film.
Furthermore, audience demand data can aid in optimizing marketing efforts strategically. Demand data provides insight into what marketing strategies work best for specific shows or films by measuring audience engagement, loyalty, and interest. As such, it enables TV executives to create targeted marketing campaigns that best appeal to their audience.
By leveraging demand data analysis, TV executives can also analyze the audience segments that like their content the most, what other TV series or films appeal to them, and understand the under-monetized titles. This data helps executives understand the different audience segments and create content that appeals to their interests. Additionally, demand data can help in understanding the global appeal of a TV series or film, informing optimal release strategies and pricing.
In conclusion, by analyzing audience demand data, TV executives and industry professionals can make more informed decisions about content acquisition, production, marketing, and distribution. Parrot Analytics' content valuation system is a robust solution for TV executives, enabling them to determine the dollar value contribution of any title, to any platform, in any region, helping optimize creative decisions at every step of the content value chain.
Wednesday's travelability to Australia in the last 30 days is 38%, which means that the audience demand for Wednesday is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Wednesday travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Wednesday), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Wednesday is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wednesday, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Comedy Horror), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 7:11 a.m. PST using global demand datasets from Parrot Analytics for Wednesday in Australia. We provide our partners with deep television capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.