The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Introduction:
TV executives are constantly on the lookout for insights that can help them make informed decisions on content valuation, acquisition, distribution, and programming, and this is where demand data comes in handy. Demand data is a powerful tool that can provide valuable insights into the audience's preferences and behavior. Using the analysis of "Wentworth" in Australia for the month of March 2024, we will answer some of the questions that entertainment executives working within various categories such as OTT platforms, content distributors, and TV production companies, might ask themselves.
Content Valuation:
Using demand data, content valuations can be made to assess a TV series' ability to drive subscriptions and mitigate churn. Demand data, like that for "Wentworth," shows that the show has 10.4 times the audience demand of the average show in Australia over the last 30 days, implying that its value is high. Parrot Analytics' content valuation system is based on demand data, and can reveal the dollar value contribution of any title, to any platform, in any region. Therefore, content valuation can be applied to an individual series or an entire library, which means executives can start unbundling the value of content on any streaming service. The system can help to answer content valuation questions such as, "How much is my show worth?"
Acquisition Decisions:
Demand data helps with decisions concerning the supply and demand of content. For instance, "Wentworth's" audience demand has been increasing in Australia, indicating that it could be a good fit for an acquisition. Executives working in TV series financing, TV production companies, and content distributors can use demand data to determine which types of content exhibit opportunities for acquisition or production.
Distribution Decisions:
Demand data provides valuable insights into scaling content across different global markets. By examining the top 10 global markets where "Wentworth" is most in-demand over the last 30 days, we find that it outperforms the demand of the average TV show in each of these markets. The demand in Australia and Bulgaria has been outstanding and good, respectively. Therefore, the data can help to determine the best region-specific release strategy and pricing. It also helps to map local whitespaces, i.e., understanding popular genres in specific regions, which can aid distribution decisions.
Programming Decisions:
Demand data reveals the popularity of a show. "Wentworth" has high demand across all platforms, and its longevity, i.e., how well audience demand is maintained over time, is outstanding. The show's momentum, i.e., the pace of its growth, is also good. This data can aid in programming decisions such as deciding which titles to buy to keep the current audience happy or to grow the audience.
Conclusion:
Using demand data, it is possible to evaluate the investment in a TV series or a movie project better. For example, from the analysis of "Wentworth," we can see how it has performed in different regions globally. Furthermore, the increasing audience demand in specific regions can inform crucial strategic decisions like acquisition and distribution. Overall, demand data can provide accurate and valuable insights for entertainment executives, helping them make informed decisions about content valuation, acquisition, distribution, and programming.
This is Wentworth's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Wentworth travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fox Showcase‘s Wentworth is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fox Showcase and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wentworth, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 19, 2024, 2:01 p.m. PST using global tv demand datasets from Parrot Analytics for Wentworth in Australia. We provide our partners with deep TV insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.