The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive grappling with decisions about content acquisition or distribution, there's no doubt that data can be a game-changer. Demand data, in particular, is a powerful tool for understanding what viewers want and how they're interacting with your content. In this article, we'll use the example of "Young Justice" in March 2024 in Australia, as demonstrated by Parrot Analytics, to highlight some of the ways demand data can help inform your decisions.
Firstly, demand data can give you a sense of the overall popularity of a title. For example, "Young Justice" had 6.7 times the audience demand of the average show in Australia over the last 30 days, indicating a strong level of interest. When combined with other data points, such as its position in the rank (#304), and a 10.8% increase in audience demand in March 2024, it can suggest the content is having an impact on audiences and becoming increasingly popular.
Another potential use for demand data is in content valuation. By understanding the demand for a specific title across different regions and platforms, entertainment executives can better evaluate the content's worth and how much they should be investing in it. In the case of "Young Justice", Parrot Analytics revealed that demand in Australia was 42% of its origin country, the United States, indicating that there's potential for expansion; this supports data-driven assessments of long-term ROI.
Understanding a show's similarity to others can also be useful. Fans of "Young Justice" were also fans of "South Park", "Loki", "Harley Quinn", "Star Trek: Picard", "My Adventures With Superman", "Moon Knight", "Titans", "Doom Patrol" and "What We Do In The Shadows". Being aware of the type of content that attracts similar audiences can help guide decisions on what to acquire, produce, and how to market to that demographic.
Likewise, executives in the production and distribution industries can use audience demand data to inform acquisition strategy and deal placement. For instance, knowing the show's peak demand in comparison to the average demand allows for informed decision-making around which titles to pursue more aggressively than others. Additionally, with demand ranking data, entertainment executives can determine which markets would be most lucrative and receptive to the show, as well as identify where there might be untapped opportunities.
Understanding travelability (the popularity of a show in markets outside its domestic/national market) is also key for international expansion and maximizing return on investment. "Young Justice" has shown moderate but good travelability, indicating the title may perform well in adjacent regions such as Asia-Pacific, Europe or MENA. This data provides a means for decision-makers to allocate funds where the title has the best chance to succeed internationally.
Finally, audience demand data can help entertainment executives understand the subtleties of viewer preference - from genre popularity to the best release strategy for any given title. In the case of "Young Justice", we see that it's in the top 2nd percentile of the children's genre in Australia and excelling in franchisability and reach. This indicates an opportunity for this audience segment, but also for merchandising and any potential spinoffs and franchises that can leverage the IP.
Overall, demand data from Parrot Analytics provides a powerful toolset for entertainment executives. By understanding a show's popularity, similar content preferences, revenue opportunities across international markets, and much more, industry professionals can make more informed decisions around content valuation, acquisition, production, distribution, and programming.
Young Justice's travelability to Australia in the last 30 days is 51%, which means that the audience demand for Young Justice is 51% of the demand in its country of origin, United States. Click through to another market to discover how well Young Justice travels internationally.
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Acquire the best shows from partners such as HBO Max to fortify your competitive position in Australia. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Young Justice), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Young Justice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Australia, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Young Justice, for example, can be assessed for a market e.g. Australia, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for Young Justice in Australia. We provide our partners with deep television series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.