The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is a crucial aspect of making informed content, acquisition, programming and distribution decisions. That's where Parrot Analytics' demand data comes in to help with content valuation. The demand data analysis of "1 Contra Todos" in Brazil during March 2024 provides us with valuable insights that can guide us in making significant decisions.
Content Valuation
Using demand data, it is possible to estimate the economic value of content. Utilizing Parrot Analytics’ Demand Expressions® metrics, content valuation shows the dollar value contribution of any title to any platform in any region, which enables decisions on how much to spend on content. With 2.6 times the audience demand of the average show in Brazil over the last 30 days, demand for "1 Contra Todos" is good. To sustain and grow that demand, we'd advise making informed decisions informed by audience demand.
Programming decisions
"1 Contra Todos" achieved the peak rank of #776 in Brazil., indicating that the show has gained traction in the market. By examining the top 10 global markets, this show outperforms the demand of the average TV show (1x) in each of these markets, particularly in Brazil where the show has achieved good audience demand of 0.3x making it the number one market globally. This implies that the show is highly relevant to the Brazilian audience, making it essential to schedule its programming such that it caters to the demand of its target audience.
Distribution decisions
The Parrot Pulse for "1 Contra Todos" provides an independent measure of its global performance across six dimensions, including global audience demand across all platforms, travelability, longevity, momentum, franchisability (spin-off potential), and reach. In Brazil, audience demand for the show increased by 79.7% in March. With its reach being okay and momentum and longevity being okay as well, the show has a higher demand than 95.3% of all crime titles in Brazil. Therefore, "1 Contra Todos" has a good prospect of appealing to a niche audience and should be distributed in locations that would provide a higher level of visibility while also ensuring that it sustains and grows demand over time.
Acquisition decisions
Demand data informs acquisition decisions as it could determine content worth. By examining how the show is resonating with its audience, it is possible to know the type of content to acquire or produce. With its popularity peaking at 4.1 times the average in the last 30 days, a 41.5% increased compared to its performance on a 1-year rolling basis, reveals that the show is gaining more attention. Therefore, by acquiring more content of a similar nature, the platform might experience a surge in the number of subscribers, leading to the growth of their SVOD service.
In summary, with information provided by demand data, executives can make informed decisions about content, acquisition, programming, and distribution. As seen in the analysis of "1 Contra Todos", understanding the specifics of your target market, the target audience, and how they interact with the content is pertinent to make informative decisions to capture a share in the entertainment market.
This is 1 Contra Todos's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 1 Contra Todos travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fox Brasil‘s 1 Contra Todos is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fox Brasil and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 1 Contra Todos, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for 1 Contra Todos in Brazil. We provide our partners with essential content expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.