The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, content acquisition or production should not be based on trendy topics alone, but rather informed by data that can help to predict the demand of the content. "90 Day Fiancé" is a good example of a show that has maintained an exceptional level of demand in Brazil. Demand analysis indicates that the show is performing better in the last 30 days compared to the rolling year. This insight indicates that the show's recent content is more attractive for the audience than its past content, allowing the decision-maker to invest in a localized version of the show or to keep acquiring new content that resonates well with the viewers.
By observing the audience's tastes and preferences, content distributors can easily assess the show's potential. It is essential to note the show has been airing since 2014, and with its recent peak demand performance, the decision-makers can decide to purchase its rights and showcase it on their SVOD service. The details provided on the audience demand in Brazil and its top 10 global markets, including the United States where the demand was outstanding, imply that the show could be a hit among the audience. It also highlights that if a show gains popularity in its home market, it is more likely to perform well internationally; thereby reducing the risk of a failed investment.
The Parrot Pulse analysis of "90 Day Fiancé" shows that its longevity and momentum measurements are fantastic. Longevity highlights how well audience demand is maintained over time, and momentum shows the pace of growth in demand. A TV executive can use the two measures to examine how well potential content might fare in the market. Additionally, the franchisability feature is good, meaning that since spinoffs are a trend, one can acquire the rights for the franchise early and look forward to monetizing it in the future.
As an executive, you should also watch out for other shows that fans of "90 Day Fiancé" also like since this indicates an opportunity to satisfy the audience's demand with similar content. It is evident that their preferences lean towards reality TV shows like "Married At First Sight (US)" and "Love Is Blind." Therefore, a TV executive can invest in similar content that would appeal to this viewership segment.
In conclusion, audience demand for content is a valuable tool to help executives make decisions about content valuation, acquisition, production, distribution, and programming. It is an economic valuation system that aids decision-making by providing insight into how much a piece of content is worth in any given market. With data analysis, a TV executive can get a better understanding of the audience's preferences and make well-informed decisions that will drive revenue growth and satisfy the audience.
90 Day Fiancé's travelability to Brazil in the last 30 days is 25%, which means that the audience demand for 90 Day Fiancé is 25% of the demand in its country of origin, United States. Click through to another market to discover how well 90 Day Fiancé travels internationally.
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Acquire the best shows from partners such as TLC to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 90 Day Fiancé), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular TLC‘s 90 Day Fiancé is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TLC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 90 Day Fiancé, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 19, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for 90 Day Fiancé in Brazil. We provide our partners with meaningful media industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.