The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is imperative to make informed content, acquisition, distribution, and programming decisions based on reliable data. Parrot Analytics' demand data provides insights to answer several questions that executives may have in decision-making processes. Let's take a look at how demand data for "A Fazenda (BR)" can help executives to make more informed decisions:
Content valuation is an essential aspect of decision-making for television executives. Parrot Analytics' demand data can assist executives to value content accurately. Demand in relation to "A Fazenda (BR)" is outstanding, with 19.6 times the audience demand of the average show in Brazil over the last 30 days. It means that the show has a good value to any platform seeking to acquire the content. Besides, executives can use demand data to calculate the ROI a specific title will bring for any given platform and assess a TV series' ability to drive subscriptions and mitigate churn.
To expand globally, "A Fazenda (BR)" travelability score indicates that there is an opportunity to market the show outside Brazil. Comparing the performance of the show on a 1-year rolling basis versus the last 30 days reveals that although the show has decreased in popularity over the past year, its peak demand has increased by 47.0% in the past month. This information suggests that international OTT platforms looking to expand into Brazil can acquire "A Fazenda (BR)".
Demand data can help executives determine the best release strategy for content. For instance, the demand spike in the last week of January for "A Fazenda (BR)" shows that the last week of January can be the right time for a strategic premiere, given the increased audience demand. Furthermore, demand can uncover under-monetized titles that require new opportunity markets for content distribution, and executives can invest in the show to achieve higher profits.
When deciding on which titles to acquire, executives can leverage demand data to direct their investments. For instance, "A Fazenda (BR)" has higher demand than 100.0% of all reality titles in Brazil; therefore, executives can consider investing in reality TV series that have the potential to match or exceed "A Fazenda (BR)" ratings.
Lastly, interest in a show can inform Pre-release marketing decisions. Entertainment executives can use demand data to optimize their marketing campaigns ahead of a program launch. In the case of "A Fazenda (BR)," a demand spike in January can inform executives to run marketing campaigns to promote new episodes in late January.
In conclusion, "A Fazenda (BR)" is in-demand, and Parrot Analytics' demand data indicates that it has excellent value for any platform seeking to monetize the content. Executives can use demand data to make informed decisions on content valuation, global expansion, release strategies, acquisitions, and marketing campaigns. With reliable data, entertainment executives will have a better chance of success in the highly competitive and dynamic entertainment industry.
This is A Fazenda (BR)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well A Fazenda (BR) travels internationally.
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Acquire the best shows from partners such as Record TV to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. A Fazenda (BR)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Record TV‘s A Fazenda (BR) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Record TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for A Fazenda (BR), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Housemates Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Feb. 23, 2024, 1:01 p.m. PST using global tv demand metrics from Parrot Analytics for A Fazenda (BR) in Brazil. We provide our partners with valuable television industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.