The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make informed content, acquisition, distribution, and programming decisions. Let's examine the Brazilian show, "The Childhood of Romeo and Juliet (A Infâcia de Romeu e Julieta)," to demonstrate how demand data can inform various aspects of strategic decision-making.
One of the main questions that demand data can help answer is related to content valuation. Using demand data, you can determine the dollar value contribution of any title to any platform in any region. In the case of "The Childhood of Romeo and Juliet," we can see that its demand is good in Brazil, with 3.1 times the audience demand of the average show. This suggests that the show has some level of value and could be considered a strategic asset for a streaming platform targeting Brazilian audiences.
Furthermore, the show is in the 96.3th percentile in the family genre, indicating higher demand than 96.3% of all family titles in Brazil. This indicates that "The Childhood of Romeo and Juliet" could be of interest to audiences looking for family-oriented content.
Demand data can also guide acquisition decisions. For example, the show's audience demand has decreased by 63.5% during March in Brazil. This information suggests that if you are considering acquiring the show for distribution, you may need to factor in its declining popularity when evaluating the acquisition price.
Another question that demand data can help answer is related to programming decisions. In the case of "The Childhood of Romeo and Juliet," we see that its demand spiked in early March 2024. This information can help programmers decide on the best release strategy for the show, with a focus on premiering it in Brazil at the optimal time to achieve maximum impact.
Finally, demand data can inform distribution decisions. If you are a TV production company or content distributor, demand data can help you decide which platforms to target for distribution of your content. In this case, we see that "The Childhood of Romeo and Juliet" outperforms the average TV show in each of its top 10 global markets. This suggests that distributors should continue to target these high-demand markets to maximize the ROI that the show can bring.
In conclusion, demand data provides multi-dimensional insights that entertainment executives can use to make informed decisions across various aspects of the content value chain. The data shows that "The Childhood of Romeo and Juliet" has some value and could be a strategic asset for a streaming platform targeting Brazilian audiences. However, the show's declining popularity suggests that its acquisition price should be evaluated carefully. Additionally, demand data can guide programming and distribution decisions in the future. Therefore, it is essential to leverage demand data to make optimal decisions for your business in the hyper-competitive landscape of the entertainment industry.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Childhood Of Romeo And Juliet (A Infância De Romeu E Julieta), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 19, 2024, 2:04 p.m. PST using television demand metrics from Parrot Analytics for The Childhood Of Romeo And Juliet (A Infância De Romeu E Julieta) in Brazil. We provide our partners with valuable television series know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.