The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make data-driven decisions to ensure that your programming decisions and content strategy bring your company closer to your business goals. That's where demand data comes in, which helps you quantify how popular a show is and what its value is. In this article, we will examine how demand data for "A Million Little Things" for the month of February 2024 in Brazil can help with content-related decisions.
To start, demand data for this show shows that it is 3.4 times more in demand than the average show in Brazil in the last 30 days. It has a high demand compared to other shows, being in the 8.6th percentile. While demand has decreased recently, one can see that "A Million Little Things" is still popular overall.
Using Parrot Analytics content valuation system, it's possible to estimate the value the show can bring to any platform, globally. You can answer how much the show is worth, why it's considered a strategic asset for a streaming service, and how its performance could drive subscriptions or prevent churn. Within the content valuation system, content data can be segmented by region, allowing for a better understanding of content performance and value.
Also, this show is doing very well in the romance genre. It's in the 97.7th percentile, meaning it has higher demand than 97.7% of all romance titles in Brazil. Knowing this information, executives can further capitalize on the popularity of romance titles by acquiring such content to satisfy their audience.
Furthermore, the momentum of "A Million Little Things" is outstanding, suggesting that its marketing and promotion campaigns have been successful. Additionally, the show's reach or the number of people expressing demand for a show is outstanding, indicating that it has broad appeal to Brazilian audiences.
By analyzing the top 10 global markets where "A Million Little Things" is in demand, details such as audience response can be uncovered. In several countries, demand for the show was good, indicating a relatively high level of popularity. Knowing this information, executives can make informed expansion decisions in these countries.
The concept of travelability provides entertainment executives with information on the international demand for the show. In the Brazilian market, "A Million Little Things" demand was 32% of the demand in its country of origin, the United States. By using this market data, executives can adopt a targeted approach when expanding the show or similar shows to other regions.
Finally, franchisability or spin-off potential is good, suggesting that the show would be a good candidate for the development of franchise or spin-off content. As such, it could potentially generate revenue streams beyond the program's lifetime.
In conclusion, demand data provides vital insights for entertainment executives to make informed decisions on content acquisition, selection, and strategy. By leveraging data-driven insights, these executives can optimize sales performance, monetize IP content more effectively, and improve their overall programming decisions. By examining how "A Million Little Things" performs in the Brazilian market and globally, we can discern how to apply demand data to strategic planning decisions for TV shows.
A Million Little Things's travelability to Brazil in the last 30 days is 32%, which means that the audience demand for A Million Little Things is 32% of the demand in its country of origin, United States. Click through to another market to discover how well A Million Little Things travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s A Million Little Things is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for A Million Little Things, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 29, 2024, 3:32 a.m. PST using global tv demand metrics from Parrot Analytics for A Million Little Things in Brazil. We provide our partners with valuable subscription-video-on-demand capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.